Absolving themselves is absolutely what is happening. Any questions? Talk to YOUR lawyer. Unsure? Talk to YOUR lawyer. Over and over again.
Don't agree with how we detected your video audience? Shrug, change it! The pretext seems to be, do whatever you want, we don't care if you get sued by FTC or not.
Some random interesting observations:
I don’t wanna mention my channel. We get around 2 million views a day. We pivoted to more of a vlog setup immediately after the FTC announcement.
The videos we made post pivot were NOT marked as For Kids. The ones we made prior to pivoting WERE marked For Kids. This means that pivoting is indeed a viable strategy as long as your content is good and your subs are loyal.
The content dubbed For Kids automatically by YouTube’s AI were analyzed on a video level, NOT through keywords or title/description. We have some older content FILLED with keywords related to kids content that were not marked For Kids.
Which means frantically going back in your library and mass removing/mass altering tags will do nothing. Google is actually scraping videos frame by frame.
I think besides visual detection they use tags, titles and description as the number one way to detect. AI is still not perfect to know what's for kids and what's not. But if you mark your content 13+ you might loose traffic since it will not be recommended to kids anymore like it used to be. For isntance, it wont be in recommend next to peppa pig like it used to be.Some random interesting observations:
I don’t wanna mention my channel. We get around 2 million views a day. We pivoted to more of a vlog setup immediately after the FTC announcement.
The videos we made post pivot were NOT automatically marked as For Kids. The ones we made prior to pivoting WERE automatically marked For Kids. This means that pivoting is indeed a viable strategy as long as your content is good and your subs are loyal.
The content dubbed For Kids automatically by YouTube’s AI were analyzed on a video level, NOT through keywords or title/description. We have some older content FILLED with keywords related to kids content that were not marked For Kids.
Which means frantically going back in your library and mass removing/mass altering tags will do nothing. Google is actually scraping videos frame by frame.
Maybe we should all change careers and go to law school!
Considering how broad the FTC's definition of 'child directed' content is - theoretically anything which holds appeal to under 13s - then they in theory should start suing everyone starting in January. I look forward to my day in court, although I suspect I will be waiting a while with 20 million other channels in the queue.
The cynic in me says that YouTube is intentionally going to make the AI flag as many videos as possible so that the kickback from high profile creators will become impossible for the FTC to ignore. *puts tin foil hat on*
I imagine it is tough selecting “this is not made for kids” for the new vlog videos knowing your base is made up of kid audience from previous videos. It seems like family vlogs would need to make mature videos. Its very confusing.