January earnings down 70-80%? Why so low?

Hello! Same problem here:

I totally understand that this is January and ads/monetized playbacks aren't kicking in yet, but I'd just like to make sure that things are going NORMALLY on my channel.

I enabled monetization on Dec.21, 2014. My channel got 4048 views ever since then. There have been 219 views that were monetized playbacks.

In other words, only 5.41% of my views were monetized.

Now here is the thing: I'd like to check whether you guys kind of have the same percentage of views that were monetized. Please check how many views you've gotten since around December 2014, till today.

There is no grief on the low percentage of playbacks, but I'd still like to make sure that I don't have much lower conversion percentage compared to other people.

Cheers!
 
Y0lo said:
Hello! Same problem here:

I totally understand that this is January and ads/monetized playbacks aren't kicking in yet, but I'd just like to make sure that things are going NORMALLY on my channel.

I enabled monetization on Dec.21, 2014. My channel got 4048 views ever since then. There have been 219 views that were monetized playbacks.

In other words, only 5.41% of my views were monetized.

Now here is the thing: I'd like to check whether you guys kind of have the same percentage of views that were monetized. Please check how many views you've gotten since around December 2014, till today.

There is no grief on the low percentage of playbacks, but I'd still like to make sure that I don't have much lower conversion percentage compared to other people.

Cheers!
Click to expand...

I'm getting an average of 20-25% of my total views monetized and that is considered VERY low, as far as I know the average is around 40-55% of monetized views (for videos in English language at least).

This being said, I think you should wait to reach at least 100.000 views with ADs enabled before making this kind of estimation.
 
Companies have an advertising budget. They blow most of it in November and December when consumer spending is high, and slack off in January when it's low. The super bowl likely also plays a role since big companies are spending millions on adverts there rather than around the internet.
 
It's because high peak is now over. After the Q4 CPM's drop down. CPM Peaks are normally based off the four quarters of the year. Q4 happens to be the highest CPM time of year. It normally picks up again around march. January and February i find to be the lowest CPM months of the year.
 
Had a cool spike on Feb 1st but it was short lived. Things are usually pretty dead this time of year so don't sweat it too much, just keep making great content and things will improve.
 
From what I've seen from my own research on this is ad companies don't spend as much on advertising during the first couple months of the year. They spend more on ads as the year goes on. And it's the best like in the fall and around Christmas. Because that the time of year people spend the most money, so they don't really see the point in advertising a bunch during the times of year that consumers don't spend at much. Which tends to be the first few months of the year. Which in turn will lower how much you can earn on YouTube because they aren't putting so much into advertising.
 
I did not notice much of a difference myself. I actually made more in January than the previous months (not counting December, christmas ads that roll around that time, and a crash video I uploaded boosted my earnings tremendously. I made 33% of my total earnings in that month alone).

It's chump change, and if you have read any of my comments I don't do it for DAT YouTube cash anyway.
 
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