I'd like to offer thoughtful reviews of your channels

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I've been reading through your reviews and the amount of detail you provide is amazing. How you find the time to do this is beyond me but when you do get around to this part of the stack it would be nice to see as detailed a report about my own channel. Give me an idea of where I can improve.

Also don't worry about how long it takes you to do these reviews the detail is amazing and in the end you are rendering a rather valuable service for free. So take your time and don't let it become a chore. Thanks for doing this, regardless of weather you get to mine or not, your providing a really good way for members of the community to improve and that's an awesome thing to do.

Thanks for the kind words about my approach to reviewing channels. It does take a pretty good chunk of time to get one of these done, but I enjoy it, and I know how much I appreciate those times when someone has gone out of their way to meaningfully interact with something I've worked really hard on. I think that's what everyone in this thread is looking for, and even though I'm slow, I enjoy trying to offer something people will appreciate. So far everyone's been a great sport even in the face of constructive criticism.
Thanks in advance for you patience, and I'll get over to your channel soon.
 
Well hey, if you got the time I'll take an insightful review. :D

To help save you time or trouble there are thing I am aware of and am working on.

1. Getting a background or greenscreen.
2. Sometimes my audio peaks, I am in the process of fixing that.
3. Some of my tags are unnecessary. I've been going through and working on them to help clear up un-needed stuff.
4. I am putting back money for sound foam for my walls. (Currently at $100 still need more) Unless you have a suggestion for foam.


Also, my commentary is still a work in progress, I only started 2 months ago so I haven't really found my "niche" if you will. (Though I don't mind critiques or feedback on it.)


Hi Wigglenator,

I’ve had fun watching your stuff and getting to know you a little bit. Thanks for asking me to review your channel and trusting me to offer feedback.

First off, I want to compliment you on your good decision making because you chose to put yourself in your videos, and on your bravery for being willing to really put yourself out there in your on-camera persona. Being on camera is hard and it’s way easier to look stupid than it is to constantly look cool, and if you’re going to be in your own videos you have to just lean in to your own goofiness and embrace it. I suppose in general, that’s what cool is. Some of your antics and voices don’t hit, but most do, and those parts that feel a little weaker are totally overlookable because you’re having fun and taking risks with your presentation. Video game footage is boring and not special when you’re not playing, but adding in that human element creates interest and connectedness. I think part of the reason it’s nice to see people playing on gaming channels is that it gives us a break from the anonymity that we all experience when we play online. It’s fun to see what’s happening on the other end.

My favorite stuff from you is actually when you’re being a hint more like your regular self, but I enjoyed a lot of the shtick as well. Whether the delivery is always perfect or not is irrelevant at this point; what is relevant is that you’re on camera and you’ve got a good high-energy delivery.

I’m glad you play more than one game and that you seem to edit. A good rule of thumb is that you can almost always edit more. It’s just like writing – there’s always a better rewrite if you’re willing to just keep rewriting. Likewise, tighter is better especially when you’re trying to build an audience. You’ve got good stuff, but it’ll be even stronger if you ditch everything but the best on most your videos. Be ruthless when deciding what you show us and what you don’t. Remember the magic of editing. We don’t know if you were actually playing that part of the game when you recorded your visuals. You can always go back after the fact and put your best stuff over the ideal game footage to give us the best of both worlds in terms of great takes from you and useful footage from the game.

I like that you don’t just fill your videos with you being awesome. It’s fun to see you suck at performing surgery (although I think everyone sucks at that game which is why it’s fun) and panic in some pressure situations. You’re obviously a good gamer and it’s fun to see you succeed as well.

I know I’m a little broken-recordy on this one, but here I go again. I’d really advise against the swearing especially in your featured video right off the top. Your immediate narrow audience and circle of friends don’t care, and I personally couldn’t care less, but large portions of your audience (like kids with moms listening in) do find it off-putting. You’ll gain little with it, and potentially lose viewers. Whereas without it, your product isn’t diminished and you can connect with more viewers. I think a lot of people write channels off quickly when there’s lots of profanity as being some kid on the internet. Your stuff is better than that and you don’t want to give people a reason to dismiss you especially because you’re operating in such a competitive genre.

Before I wrap up, let’s talk general strategy. I can tell you’re putting in a lot of work, and I think you’re getting a lot right, but it isn’t translating into positive trends in views and subs (at least not in a manner that’s commensurate with your hard work). Have you tried taking your show on the road around the Internet? Your growth cycle tells me that you need to self-promote a little bit to move toward a critical mass point where your channel can start to make itself grow. Another thing that might help is to make some videos specifically designed to drive traffic. Come up with something super-super-short and funny or that offers value and see if you can get it to trend a little on Facebook or Twitter. Maybe you could start investing channel time each week in jumping around on some forums to see if you can build a reputation and get people to look at your stuff.

The bottom line is that this genre is very crowded and your stuff is good but not mind-blowing. You’ll grow and improve as you go along, but there isn’t a natural reason for people to seek you out and watch your videos, and even if they get there what you’re doing isn’t a big enough draw to make them immediately become loyal viewers yet. You’ve got a single program that basically works, but you need a format that’s a hook to draw people, and a recurring retainer to keep people. Don’t get me wrong, what you’ve got is a good start, but I think the odds are stacked against you if you’re going to depend on your current format to build a following – and building a following is what this is all about. Here are some ideas that might get you where you want to go:

1. Add graphics, intros, outros, and a predictable evaluation format for the games you’re reviewing. What you’re doing now is fun and boosted by your personality, but it doesn’t provide enough value to the viewers on those merits alone. You need to become a resource that people can turn to not just for entertainment but for information and insight.

2. You can accomplish that by enhancing the review parts of your videos and tightening up the game play goof around stuff (which is good – please don’t misunderstand).

3. Another way you could accomplish this would be to go back and use the footage you already have on every game you’ve done videos about and simply record yourself giving a scripted, air-tight two minute review with a rating system for all of those games. Then what you’ve already done would count for more as it would become a bonus resource for people who are looking for more information or gameplay.

4. Another option would be to do none of these things and come up with your own creative way to enhance the value your channel gives viewers, generate short, sharable hook videos, and build an audience who comes to trust and rely on you for content regarding fun indie-style games.

You’ve got a good thing cooking, but you’ll need to think like your audience to take the next step forward. I really enjoyed your stuff and I’m thankful for the opportunity to review your channel.

All the best,

Matt
 
Hi Kaleido,

You’ve been exceptionally patient with me and I’m grateful. Things have settled down enough for me to start catching up on channel reviews and I got to yours today. I enjoyed learning a little about cars and getting to know you a bit as well. Here are my thoughts:

When I went to your channel, the first thing I saw was the banner. I really dig the picture, but it wasn’t enough for me to get a sense of what this channel would be about. The thumbnails and titles gave me a better read, but I think it would benefit you to unify the look and feel of your channel especially in terms of the initial impression stuff. The Internet is a fickle place, and people aren’t going to take the time to dig through your material to figure out who or what you are. You’ve got to spell that out from the get-go. In addition to doing this more clearly with the channel art and the “About” section, I think you’d be wise to do the same with your intros on your videos. You usually say who you are and what you’re about to do (which is really good), but some kind of tag line that reminds viewers of the big picture point of the channel would be a useful addition.

After a couple of videos I felt like I was picking up on what you’re going for with the channel, and I like the concept. Explanation videos are often a hit on YouTube and adding a dash of personality and a hint of story telling should only make the videos better yet, right? On paper, yes, but the execution isn’t quite jelling just yet. I dig the idea, the personalities involved, the settings, and instruction, but the balance between those seems a tick off to me and I think that might be why your channel hasn’t grown at a rate that’s commensurate with the amount of work you’ve clearly put in.

Well, no one likes the guy who nit picks and then wanders off, so I’m going to offer some constructive suggestions.

1. Decide what the central point of your channel is. Do you want to show people how to fix specific problems with specific makes and models? Do you want to do a vlog that invites viewers into your projects? Do you want to move toward automotive related humor? Are you doing road trip documentaries? Junk Yard scavenging fun? Any of those things would be fine, but one needs to be decidedly in the driver’s seat.

2. Whichever you choose, I think you need to edit much tighter. Your short stuff is the best of what you’ve got so far, because you’re getting to the point quickly and providing resolution quickly. The longer stuff doesn’t seem to offer more value per se, but just takes longer to get the same amount across. Be ruthless. Once you’ve decided what the central thrust of your video/s is, ditch everything that doesn’t advance the point of greatly endear yourself to your audience.


A mistake that I see just about everyone including me make when they’re still a smaller channel is this: We imitate bigger channels and TV shows that already have a following when we make editorial decisions having to do with us goofing around. The reality is this. Small channels don’t have relational capital with their audience yet, and viewers who are still sizing us up don’t often find great value in seeing us mug and ham it up. There are some hosts who are off-the-charts dynamic and have such huge energy that they might get away with it a bit more, but us normal people have to earn the right to leave lots of our casual/candid stuff in our videos. Value is the key. Your strong suit is knowing stuff about cars and talking about it in interesting and informative ways. You seem cool, but a strictly personality-driven blog doesn’t seem to be what you’re going for. Staying relaxed, fun, engaging, but on-task and tight will help retain viewers and will gradually earn you the ability to bring your audience along with you into longer asides.

3. Which reminds me: Value! Every video must offer value or relatively no one will watch them. Always ask yourself the hard question, “If I didn’t know and like me, and I came across this video, would there be any reason for me to watch it?” If the answer is no, your video probably sucks.

I’ve reviewed some channels that just don’t have much to offer even though the people behind them seem pretty cool. You have an advantage here, because you do have something to offer, and it just happens to be something that people sometimes need to know but are usually intimidated by. You have another advantage over many others in that you’re a good communicator. That means, you have the ability to understandably explain car things to people who might not otherwise get it.

You’re at your absolute best when you’re doing this. You’re in your groove, you come off well, and you offer genuine value to your audience.

I have an older Jeep, and I have a brake job coming up. You’d better believe I’ve noted your videos and that I’ll be back to have you walk me through my project. That’s value.

I weirdly enjoyed the flash flood warning video, and parts of the road trip videos (I didn’t watch it all) but it was just too much of the same stuff. Apart from people who know you and really like you, these kind of things won’t attract or retain viewers because it’s just not interesting to watch a stranger document a trip from the inside of a car.

Clearly these were early efforts and that’s okay. It’s a fun way to show friends what you’ve been up to and to share some flashbacks with future subscribers, but you've come a long way when comparing those to your restoring the mercedes vlog. Long-term, it's higher value content like that which will set you up to succeed.


I hope you’re still with me, because that might have felt like an avalanche of criticism. I offer it in a spirit of encouragement. But there are also things I like about the channel that I haven’t highlighted yet. So let’s talk about that.

1. When you’re working on cars, you film in such a way that I can see what’s going on. I can’t duplicate what you’re doing if I can’t see what you’re talking about, and you always seem to go out of your way to give us a good look.

2. You don’t do the same exact thing every time. The variety is good in that it gives viewers a reason to click on more than one video because your channel doesn’t look at first glance like a if-I’ve-seen-one-I’ve-seen-‘em-all type. I still think the channel needs to be more targeted to really get traction, but I hope that if you take my advice on that, you’ll still keep up the creative variety of settings and activities while targeting a singular theme more closely.

3. You turn some good phrases and communicate well. This will be even more impressive if you’re willing to be more ruthless in cutting the down time and unneeded banter. You’re clearly smart and it’s fun to listen to that smartness even when I don’t totally grasp the subject matter.

4. You’re committed. You’ve got 73 subs after a year and you’re still going strong and soliciting advice on how to get better yet. People who stick with things get better and earn trust. You’re in the process of doing that and subscribers and visitors will note that.

5. The fun comes through. Keep capitalizing on this. Cut the sort-of-fun stuff and retain the very fun stuff so that your videos feel tight, crisp, and fun from beginning to end. You like what you do and when that comes through right along side informative content; you’re hitting your stride.

On the whole I think you have the foundation of something good here. I don’t think you’ve played to your strengths enough in your first year, but I do think that if you seriously play to your strengths in year two, you’ll see much better growth. You’re at your best when talking about content you know well and sharing it with your viewers. You struggle the most when the videos lag out and viewers find themselves waiting around for things to get rolling again. You’ve got good stuff and a lot of value to offer potential subscribers. I’m eager to see how you play it moving forward. I wish you only the best in this and everything else you’re up to.

Take care,

Matt

First off, WOW. THANK YOU SO MUCH. I've been travelling for the last few weeks so I haven't checked this forum at all lately, and I'd honestly forgotten/given up on you ever checking my channel, so this was a nice surprise, and WOW did you ever go in-depth!!!

In general I think you hit some very good points, a lot of which I've definitely thought of, but never got clear, concise feedback about (one of those things like "Is it just me? should I really be doing that much when most people won't notice?" type stuff)

You're right about the overall goal; it's gotten really muddled over time. I started out with the idea that there isn't any well-produced, well edited road trip channels on Youtube, so I thought maybe I could hit a good niche there. Most of the stuff I'd seen was unedited videos where someone just stuck a GoPro in their car, or those 2 minute long dubstep videos with footage of the road. It's all unwatchable to me. So I set out to change that. (Sidenote; there actually is now, I found a wonderful channel called Hidden Garage who make some beautiful films, they're a very small channel though, which brings me to my next point)

It turns out there isn't really an audience at all for that. The majority of views I got were from friends, there's no one searching 'road trip' in Youtube at all. Zero searchability. At the same time, we had to do some work on the Jeep and thought "might as well film it", which became the Passing Smog video (3rd most watched video on the channel!) and after we wrapped, we thought: "That was really fun, we should do that more!". It's also insanely cost-prohibitive to take road trips all the time, obviously... (it's cost prohibitive to do car builds too, but I digress..) So the channel sort of evolved thematically from there, which is why it doesn't really have a unified theme. I'm still trying to figure out the overall goal, honestly.

You're absolutely right that some of the videos are completely valueless, though. That's a really good note; sometimes I just think "There hasn't been content in a while" so I just make something exist from whatever's left over on my hard drive. Everyone always says you have to have a consistent upload schedule so I think I fall into the trap of releasing some subpar content just to release SOMETHING instead of making sure it's up to my exacting standards.
However, I think a lot of the reason why some of the videos kinda feel like they lose steam sometimes is because I want to do things differently. Again, I see a lot of car work channels that are either exact "How To" videos, or they skip over a lot of the actual work and do a voice over to quickly explain what they did. I really want to actually SHOW the work we do, without using a crutch like VO, but also not turn it into a reference manual for car repair. You latched onto this a lot and I think you're right in the sense that it ends up feeling a little directionless sometimes. Basically, I don't want to do a "DIY How To" channel, but I also don't think I'm funny so I don't really want to focus on 'jokes' or humor or stupid editing to get jokes across. If I ever felt pressure to be 'funny' on camera I think it would hurt my content a lot, because I would be focused on the wrong thing. But anyway, different isn't always better, and I should focus on what some other channels and other similar content do right and take from that instead of doing something else just because it's 'unique'...

I've probably gone on too long at this point so I'll just finish by saying THANK YOU again! The vast majority of the feedback I've gotten is from close friends of mine who know both of us, so they've always focused on the banter and general interactions as a positive thing they want to see more of. The thought of aggressively cutting the 'sort-of' to 'less than funny' stuff hadn't really been put at the forefront.

Honestly, harsh criticism and feedback is exactly what I needed to re-focus how I will approach my content in the future, so even though you mentioned you felt bad about being so harsh, I VERY much appreciate it.

...and that banner has been up since the beginning of my channel. I should have definitely changed it by now. Whoops.
 
We're all trying to get better at what we're doing, and I know how much I appreciate it when anyone takes the time to meaningfully interact with my Ten Minute Bible Hour channel or with my short films. I'm no expert at anything, but I'd be willing to look at what you're doing and offer some honest, friendly, for-what-they're-worth thoughts.
Hey there, Always looking for feedback, I have a gaming channel, not sure if that'll be up your street, but you seem very level headed and objective so that's perfect. Thanks :D - https://www.youtube.com/channel/UC3RIVimNpsOQs2b5N-nk30Q
 
You're a really good person for doing what you do, a lot of us small channels thrive of feedback but we never really get any, and yours is genuinely indepth and helpful! If you get any spare time please check me out, with the stunt show in particular as it's a project I have begun to take seriously!

Thanks man x
 
First off, WOW. THANK YOU SO MUCH. I've been travelling for the last few weeks so I haven't checked this forum at all lately, and I'd honestly forgotten/given up on you ever checking my channel, so this was a nice surprise, and WOW did you ever go in-depth!!!

In general I think you hit some very good points, a lot of which I've definitely thought of, but never got clear, concise feedback about (one of those things like "Is it just me? should I really be doing that much when most people won't notice?" type stuff)

You're right about the overall goal; it's gotten really muddled over time. I started out with the idea that there isn't any well-produced, well edited road trip channels on Youtube, so I thought maybe I could hit a good niche there. Most of the stuff I'd seen was unedited videos where someone just stuck a GoPro in their car, or those 2 minute long dubstep videos with footage of the road. It's all unwatchable to me. So I set out to change that. (Sidenote; there actually is now, I found a wonderful channel called Hidden Garage who make some beautiful films, they're a very small channel though, which brings me to my next point)

It turns out there isn't really an audience at all for that. The majority of views I got were from friends, there's no one searching 'road trip' in Youtube at all. Zero searchability. At the same time, we had to do some work on the Jeep and thought "might as well film it", which became the Passing Smog video (3rd most watched video on the channel!) and after we wrapped, we thought: "That was really fun, we should do that more!". It's also insanely cost-prohibitive to take road trips all the time, obviously... (it's cost prohibitive to do car builds too, but I digress..) So the channel sort of evolved thematically from there, which is why it doesn't really have a unified theme. I'm still trying to figure out the overall goal, honestly.

You're absolutely right that some of the videos are completely valueless, though. That's a really good note; sometimes I just think "There hasn't been content in a while" so I just make something exist from whatever's left over on my hard drive. Everyone always says you have to have a consistent upload schedule so I think I fall into the trap of releasing some subpar content just to release SOMETHING instead of making sure it's up to my exacting standards.
However, I think a lot of the reason why some of the videos kinda feel like they lose steam sometimes is because I want to do things differently. Again, I see a lot of car work channels that are either exact "How To" videos, or they skip over a lot of the actual work and do a voice over to quickly explain what they did. I really want to actually SHOW the work we do, without using a crutch like VO, but also not turn it into a reference manual for car repair. You latched onto this a lot and I think you're right in the sense that it ends up feeling a little directionless sometimes. Basically, I don't want to do a "DIY How To" channel, but I also don't think I'm funny so I don't really want to focus on 'jokes' or humor or stupid editing to get jokes across. If I ever felt pressure to be 'funny' on camera I think it would hurt my content a lot, because I would be focused on the wrong thing. But anyway, different isn't always better, and I should focus on what some other channels and other similar content do right and take from that instead of doing something else just because it's 'unique'...

I've probably gone on too long at this point so I'll just finish by saying THANK YOU again! The vast majority of the feedback I've gotten is from close friends of mine who know both of us, so they've always focused on the banter and general interactions as a positive thing they want to see more of. The thought of aggressively cutting the 'sort-of' to 'less than funny' stuff hadn't really been put at the forefront.

Honestly, harsh criticism and feedback is exactly what I needed to re-focus how I will approach my content in the future, so even though you mentioned you felt bad about being so harsh, I VERY much appreciate it.

...and that banner has been up since the beginning of my channel. I should have definitely changed it by now. Whoops.

Thanks for the great reply to my review. I'm glad you appreciated it, and that you heard what I was saying the way I meant it. I felt like your channel merited a very thorough review because you have a lot of good elements. I subscribed, and I'll check back in to see what direction you ultimately choose. I like you're style and I respect your graciousness in response to my suggestions.
Best,
Matt
 
Hey there
I might have just started my channel but I'd like to see what you think about it, the overall idea, the concept, the video length and quality...
Just for me to make sure if I am heading the right way, or that I should improve on some areas.
Thanks for your time and I appreciate it alot :)
Sure, it's taken me since May to reply, but I've got a good heart and I mean well, and isn't that really the point. Okay, what I'm driving at is that I'm sorry I've been so slow, but I've made it to your request and I'm looking through your videos tonight and tomorrow. I'll have a review ready soon. Thanks for being so patient.
Gracias,
Matt
 
Sure, it's taken me since May to reply, but I've got a good heart and I mean well, and isn't that really the point. Okay, what I'm driving at is that I'm sorry I've been so slow, but I've made it to your request and I'm looking through your videos tonight and tomorrow. I'll have a review ready soon. Thanks for being so patient.
Gracias,
Matt
Not a single problem, do not worry as I have all the time of the world, I already appreciate you doing this for everyone so I do not mind a single thing, take your time :)
 
Hi there, my channel is pretty new, but whenever you have a moment, I wouldn't mind some feedback if possible. I know I have room to improve always.

Thanks
 
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