How Do I Quit My Day Job?

[martialartstutor]

Thank you guys for your comments. I appreciate the time you too to respond to me.

So here's my (crazy) plan with youtube and just making a living in general.

Right now I work as a martial arts instructor teaching at a local kids facility 4 times per week, making 15.50 an hour, and on top of that I'm a personal trainer (not something I'm SUPER passionate about, it's just something that I'd rather do and I know I'm good at because it pays better than minimum wage jobs)

My goal is to sell products on my youtube channel eventually, like online curriculum guides for martial arts instructors and instructional digital products for people to learn from. I will also be selling T Shirts on my channel, as well as do affiliate marketing to get additional cash.

My ultimate goal is to open up a martial arts school, and use the money from youtube to start it up. I'm not a huge fan of taking up a small business loan because, well, let's say I fail the first year of business. That means by the end of it I had failed, AND i have money to owe someone. I'd rather pay for my expenses on that out of pocket and boot strap my business with youtube earnings.

 

[martialartstutor]

I was on an IT contract for the local telecom company, and could not wait to go entrepreneur. So when the contract was up for renewal end of 2015, I decided to not renew.

Prior to that, Oct-Nov 2015, we were looking for a business venture to do. As a family we looked at many businesses we could start - restaurant, indoor play center, jumping caste and party hire, small child care center, and many more.

I noticed my kids were constantly on YT on their tablets. I had previous experience with making Google sniper sites when that was all the rage (back in the days before all the Google updates). I did some quick research on CPM rates and YT startup channels, sub growth, traffic growth, etc.

Bang! That was it. That was what were were going to do. Work from home. Spent more family time together. Get the hell out of the mind-numbing office environment with countless conference calls, emails, and documentation documenting documentation systems. This was the chance to do cool stuff we never had the chance to do before.

Not renewing that contract in Dec 2015 was the best choice I ever made. The first 6 months of YT were hard. No revenue, no traffic, no subs. The visa card helped with the startup and running costs.

Like all entrepreneur ventures, a channel is fraught with risk. Especially for those who have families, bills, rent, and dozens of other bills.

As somebody in a movie once said "the only things you regret are the risks you don't take."

So are you saying I should invest money into ads on youtube to get there faster?

 

[bb109]

My ultimate goal is to open up a martial arts school, and use the money from youtube to start it up. I'm not a huge fan of taking up a small business loan because, well, let's say I fail the first year of business. That means by the end of it I had failed, AND i have money to owe someone. I'd rather pay for my expenses on that out of pocket and boot strap my business with youtube earnings.

Have you made a business plan for the martial arts school so you know how much you need?

Where i am from. Personal trainers and martial arts instructors get paid more if they branch out on their own and do classes outside in public parks so you don't need to rent a venue. Costs nothing upfront to do bootstyle camp classes at a public beach using sand and rope etc. You just need to advertise your services somewhere. craigslist, facebook etc. Charge per person and as soon as you get 5 or 10 people. do a class outside so all of that money is pure profit with no expenses. Once you gain a few more customers. You can rent a small venue for 3 hours a day or something.

You don't need to jump straight to owning a big martial arts place with fancy signs and stuff.

 

[martialartstutor]

I'm in the process of creating one. My plan is to start small and build my way up. Im currently reading one of mike massies book's small dojo big profits and the ideas he has for starting a business up bootstrapping is definitely suitable for my situation.

I really like the idea of bootcamp style classes, but I'd do it in a way that teaches martial arts. One problem with me is that I live in the northwest lol so it rains here alot...but I'd be willing to give people lessons via craiglist and facebook ads. I do have a non-compete agreement with my martial arts school (within 20 miles) and personal training gym (when it comes to 1 on 1 sessions, groups are okay). Which kinda sucks.

 

[xingcat]

My ultimate goal is to open up a martial arts school, and use the money from youtube to start it up.

How much money will you need to start up the school? Using YouTube as a source of revenue for another business is a very....interesting concept. I don't know that you're going to make enough to do that anytime soon, so maybe start exploring other ways to build up some revenue to start that school, which seems like a much more steady source of income than YouTube.

 

[KiddieToysReview]

So are you saying I should invest money into ads on youtube to get there faster?

Using Adwords can be part of your marketing strategy. All businesses need advertising to build awareness and promote their products, from the local pizza shop to global mega-brands. In the case of YT, Adwords is fantastic for building awareness of your channel, and driving subs and traffic. But it needs a long term view.

 

[martialartstutor]

Using Adwords can be part of your marketing strategy. All businesses need advertising to build awareness and promote their products, from the local pizza shop to global mega-brands. In the case of YT, Adwords is fantastic for building awareness of your channel, and driving subs and traffic. But it needs a long term view.

Okay cool. I recently purchased the book 'the ultimate guide to google adwords 4th edition' and the youtube section is very informative. Which video do you determine you place ads for? Or do you create an entire seperate video just for an ad?

 

[KiddieToysReview]

Okay cool. I recently purchased the book 'the ultimate guide to google adwords 4th edition' and the youtube section is very informative. Which video do you determine you place ads for? Or do you create an entire seperate video just for an ad?

There are a wide variety of strategies that can be adopted. You can allocate $x per video/day during the initial 48 hours -> 7 day period, you can allocate a certain amount per playlist, you can only promote your "gateway" videos, you can promote the videos with best % retention or highest view time, the lowest or highest view count, pretty much whatever you want. It depends what you want to achieve.

Currently, I run Adwords per playlist, especially for new playlists I want to build traffic for. I spread $x/day evenly across all the videos. After a while I can see which videos drive the highest subs and earned views. Then I disable the worst performing videos and continue with the best performing ones.

There are literally dozens of strategies you can employ.

 

[martialartstutor]

There are a wide variety of strategies that can be adopted. You can allocate $x per video/day during the initial 48 hours -> 7 day period, you can allocate a certain amount per playlist, you can only promote your "gateway" videos, you can promote the videos with best % retention or highest view time, the lowest or highest view count, pretty much whatever you want. It depends what you want to achieve.

Currently, I run Adwords per playlist, especially for new playlists I want to build traffic for. I spread $x/day evenly across all the videos. After a while I can see which videos drive the highest subs and earned views. Then I disable the worst performing videos and continue with the best performing ones.

There are literally dozens of strategies you can employ.

Do you think I should guide traffic to my squeeze page? (My free ebook) or subscriptions to my youtube channel? I was thinking guiding people who watch the video to subscribe to my youtube channel because I personally feel that I'll be able to "indoctrinate" the followers easier with videos than with email. Although alot of internet marketers swear that email is the best way to sell anything.

 

[Purple Penguin]

There are a wide variety of strategies that can be adopted. You can allocate $x per video/day during the initial 48 hours -> 7 day period, you can allocate a certain amount per playlist, you can only promote your "gateway" videos, you can promote the videos with best % retention or highest view time, the lowest or highest view count, pretty much whatever you want. It depends what you want to achieve.

Currently, I run Adwords per playlist, especially for new playlists I want to build traffic for. I spread $x/day evenly across all the videos. After a while I can see which videos drive the highest subs and earned views. Then I disable the worst performing videos and continue with the best performing ones.

There are literally dozens of strategies you can employ.

was wondering if you could let me know how you do adwords for a playlist? Do you run it directly from adwords, or is there a promote button through youtube? I usually use the promote button next to the video.