When I was doing sniper sites I focused almost exclusively on seo and fresh content to rank. And of course Adwords to drive traffic to the site. I did experiment with some affiliate products and promoting them via niche sites and squeeze pages. I never used Yt though. So I can;t comment about using Yt to drive traffic to squeeze pages.
However, I have come across Yt channels that seem to do a good job in the affiliate space. I think the key is providing great informative content, that's useful and entertaining (let's say hair products for women). Then they drop affiliate links in description, annotations, etc. From what I've seen of how Yt works, the only key to success is to build an engaged audience first before sending them offsite.
Email marketing is so 00s. I read an article about Richard Branson banning emails in one of his offices for a few hours a day and get managers to actually walk around and connect. I think the key to IM going forward is to inform and connect to audiences, then sell. I think it will be very hard to get email subscribers via Yt - first you got to convince them to stay in the video to the end, then go offsite to your page via a browser app, then signup. I don't see it happening often.
The only IMer I respect is Pat Flynn of smartpassiveincome.com Check him out and how he built his business. He did find success in Yt by being an affiliate for BlueHost and having a "build a website in 5 minutes" video that drove insane traffic and affiliate commissions. If I was going to do IM again, I would follow his strategy.[DOUBLEPOST=1476772568,1476772023][/DOUBLEPOST]
I create a separate campaign in Adwords, then add all the videos from the playlist into the campaign. Then as mentioned, you can allocate traffic equally, or maximize for views. I recommend an equal allocation for 1 week to see which videos get the most subscribers and earned views. That let's you easily see what content is hitting home, and of course, make more of it! after a week, you can set to maximize views, as that obviously gives you best bang for bucks.
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That's a great question. I just checked. We started the channel mid Dec 2015, and the first Adwords was week starting 7 Mar 2016. The first few weeks were basically experiments and learning (and we had some great advice and pointers from FamilyToyReview).
I think in March 16 we had 1265 subscribers.
When we started, Adwords was used to bring traffic up for a video so it could rank and show up in search. Without it, a video generally got 200-1000 views. This was not enough to rank. With $10-$20 that goes up to 2000-3000 views. Not much in the Yt world, but because of the way things work, that is enough to bypass thousand and thousands of other startup channels and their videos and get higher search placements. When this happens across a wide variety of videos (and keywords), the channel gets greater exposure overall, much more so than the 34,576 other kids channels all competing for viewers.
Whether to use Adwords or not goes to the heart of how you believe Yt works. I believe it is a highly tiered and layered system. The most critical thing to growth is growth of subs and views. If this does not grow, the channel will remain in the lowest tier. Once you level up to 1k, 2k, 5k subs, and 1k, 2k, 5k, 10k per video, the algorithm bumps you up to higher tiers. This is where the absolutely most vital aspect of getting traffic happens - getting into suggested slots of high tier channels.
I think the Adwords strategy we used has been instrumental in our channel growth. But it is expensive, and you need a long term view, and belief in your content and overall business. But what business isn't expensive? A guy just opened a pizza shop a few streets away, it cost him $170,000 and he's trying to flog $5.99 large pizzas (I'm eating a slice now).
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