Emoji In Thumbnails?

[sipilatommi]

I've lately noticed a trend (at least with Finnish Youtubers) that they are using emoji in their thumbnails. So they have the usual "good" thumbnail, some text on it, then an emoji or three and the video title in all caps. Have you noticed the same and what's your take on setting the videos up like this? Is it something worthwhile doing in trying to get the thumbnails more attractive and to attract more views?

 

[Dewmonic Abyss]

It's definitely very clickbaitish. In my personal opinion, it's rather cringey. Seeing emoji's in thumbnail unironically is somewhat of a turn-off for me. Now, if the emojis are there to make fun of that trend, that's a different story. If you want to attract a younger audience, though, emojis might help a little with that. It's somewhat of a trial and error type of thing.