Do you need a specific niche?

Rachael

Rachael

I Love YTtalk
I usually make one type of video: comedy vlogs. But once in a while I'll throw in a fan music video or a skit. I think it's good to switch it up, as long as I still make a lot of comedy vlogs. But some people wouldn't call comedy vlogs a niche, like dog videos or horror gaming would be. But a lot of big Youtubers (I'm talking about mostly vloggers like Tyler Oakley, Grace Helbig etc.) don't really have a niche-or at least one that I can see. Thoughts?
 
It's usually better to start off as a niche so that people know what your channel is about. Times are different now. The big youtubers might have started in an era where doing a wide variety of videos was fine due to less competition. Right now, it's hard to stand out unless you have a niche, or you have an awesome personality. I think it's the same principle as Jack of All Trades, Master of None. People are more likely to go to a master than a jack of all trades just because the quality of the content is better.

When you start gaining momentum, you try other stuff i guess. Maybe make a second channel if the theme of the new videos are too different from your main channel's focus. Then advertise both your channels on the other. :)
 
I can agree with @AlexGYQ in this situation. YouTube in the beginning allowed many people to try out many different types of videos, but now it is different. People like consistency in smaller channels so that they may get to know you. It isn't until you have a larger base of subscribers that they actually expect spontaneity and for you to try many different types of videos. It is your decision on how to run your channel and for some people, different types of videos have worked for them. I say don't limit yourself to a niche, but also remember that it is how you began and some of your current subscribers may want to see that in the future.
 
I have seen something happen with some channels when they are very focused and they try and branch out, they start off doing one or two kinds of videos, the audience grows used to those videos and how they do them and when they do branch out their views plummet, they will get 30k views within a week on their regular videos and many of them get suggested and blow up to hundreds of thousands of views but when they release content where they are trying to branch out they will get a couple of thousand of views and none of them seem to get suggested as much as their usual content. Sticking to a niche is highly recommended because people expect similar content when they subscribe, I dont subscribe to a photography channel and expect to see the person posting a fishing tutorial next time lol :D
 
Michael said:
I have seen something happen with some channels when they are very focused and they try and branch out, they start off doing one or two kinds of videos, the audience grows used to those videos and how they do them and when they do branch out their views plummet, they will get 30k views within a week on their regular videos and many of them get suggested and blow up to hundreds of thousands of views but when they release content where they are trying to branch out they will get a couple of thousand of views and none of them seem to get suggested as much as their usual content. Sticking to a niche is highly recommended because people expect similar content when they subscribe, I dont subscribe to a photography channel and expect to see the person posting a fishing tutorial next time lol :D
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If someone wants to branch out after they're established they could make another channel, I think it's a plausible alternative. :)
 
I don't have a niche really.

I'm predominantly video comedy vlogs but also upload original music.

It is complicated though...

I think it depends on the type of channel whether you need a niche. My channel is growing and I'm at 669 subscribers at the moment - which is small, but enough to tell me that there is a small audience that cares about what I put up. I think what the audience will care about is YOU not so much what you're uploading and it's mostly about your personality - if your audience cares about you, then they'll be interested in whatever you're uploading. This is something that's difficult to cultivate and takes a lot of time.

there are lots of successful multi-talented Youtubers - Your versatility and creativity doing lots of different things can be part of your appeal. Good examples of Youtubers who are musicians and vloggers

doddleoddle
charliemcdonnell
evanedinger
musicalbethan
nerimon (Who turned out to be a bit of a creep - but achieved success none the less)
emmablackery

Having said that a person were to upload a bunch of lets plays followed by a stand up routine, that probably would confuse people.
 
Do you need a theme to get a following, or are there some of you out there who just do whatever comes to mind yet still have a decent loyal viewing base?
 
I don't have a huge subscriber base, but possibly more than you'd think for someone who doesn't have any identifiable niche. I think it's nice to have people know what to expect when they subscribe to your channels, but much of it is also based on you as a channel creator (if people will stay and hang out with you) and how well you treat the people who visit your channel.

I don't know if this is a long-term, large-channel growth plan, but I don't know that I'd ever have enough time and energy to build a channel like that anyway, so I'm happy where I am.
 
I personally don't feel like you need a specific niche.

Anyone can sell Lemonade but it takes the right personality and character to make that person want to buy a second glass.

If you can build and capitalize on your strongest traits and work on your weakest I feel like thats the right personal formula to develop your channel aswell as you.
 
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