Analytics Pattern in Pop Music Videos?


New Member
Hi there,

I've been looking at my video analytics and decided to look at the statistics of some other YouTube videos. I've noticed that in Ed Sheeran's Shape Of You video, and also the Ariana Grande Side To Side video there is a pattern with their daily YouTube views. There seems to be regular peaks every so often. Does anyone have any idea what the cause of this is? I'm just interested!

I have attached screenshots...


  • shape of you.png
    shape of you.png
    37.6 KB · Views: 3
  • side to side.png
    side to side.png
    57.5 KB · Views: 2
My Guess is timezones, their music is probably played back in one relative region, like the United States. So when YouTube is receiving it's peak traffic from the US in this specific time of day, that video gets a bump in views and goes down after the peak, only to rise again the next day.