Allow me to gaze upon your channel...

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@Klink

I'd just like to thank you so much for taking the time out of your day to write such a detailed response. It means a lot to me and I'm definitely taking everything that you've told me on board. I'm gonna start looking into some picture editing software to improve my branding. Also, thanks for the feedback on the profile picture (I must admit I am a terrible artist) so I might see who I know.

But thank you for it all!
 
@KDM

On first impressions the content and direction of your channel is unclear. Are you a vlog channel? A critique channel? Comedy? Rants? There's nothing branding wise that indicates what it is you're trying to accomplish. Your avatar, channel header and thumbnails, while consistent in their own way, don't match with each other and more to the point, tells viewers nothing about the content on your channel.

What you need to do is think of a single sentence that best describes your channel; a mission statement. When I say to you "What's your channel about?", before I finish speaking you should already have in your mind that one sentence. I'll use my channel as an example in this instance. If you were to ask me "What is the Mind of Klink?" I'll immediately reply with "It's a 'Creators First' network!" Through continued conversation I can go into greater detail but the central, defining, underlying mission statement of my channel is summed up in 5 words (6 if you don't count the contraction). Everything about my brand reflects that idea - the simple logo and colour scheme that shouldn't really be taken any notice of, the individual brandings per creator/show, the unique theme songs per show etc. Once you think of your mission statement your overall visual branding will be much easier to conceptualise.

Content wise your audio quality is inconsistent. The quality of your audio has definitely improved over the course of your videos but the mixing needs a lot of work. In your 'Help the animals, don't drink milk!' video, your audio starts off okay, cuts to a different video and when it cuts back to your commentary, the audio is increased significantly to the point where it's distorted. Make sure your audio mixing is levelled out and uniform so that it doesn't peak (go into the red). If you haven't already, also consider saving up and investing in a pop filter for your microphone to knock out those plosives.

Once more, work out your mission statement; work out what it is you'd like to do with your channel. When you have that, everything else will eventually fall into place.


@Christoverse

I read that as autism for a second there. XD Either way, potentially true on both fronts and thank you for your kind words.

You've definitely got some production values. I'm impressed! Your overall branding is well done and your thumbnails, while changing drastically between playthroughs and series, remains consistent with their own unique design elements. No critisisms here; well done!

Audio quality for the most part is pretty damn good, although there are points in your videos where you raise your voice/yell which isn't accounted for which is causing a lot of peaking and distortion. In the 'Language Challenge' and 'Whisper Challenge' videos you're using the on camera mic which is picking up a lot of background noise (sounds like an air conditioner).

For videos with multiple people, definitely consider investing in a shotgun microphone for each person (or one with a boom pole if you have a crew with you) or lavalier/lapel mics. It'll help clean up the audio while knocking down the background noise. Once final point on those videos - definitely invest in a decent lighting set up to help you camera get nice clean shots. At the moment, the ISO is set quite high to compensate which is causing a lot of visual noise to appear in your videos.

Editing is a bit hit or miss in some of your videos. Your gameplay stuff is on point but your on camera works like the '7 Second Challenge' video have a lot of jump cuts which is distracting. Do a few test edits with as little cuts as possible to see how it looks to you. It could very well be a lot more entertaining by keeping all the bloopers there.

Overall I'm impressed with your channel. You've set the bar pretty high for yourself with your earlier videos and you're still showing massive improvements over time. For just under a years worth of work you should be proud at what you've accomplished. Excellent work and best of luck to the future of your channel.
 
@KDM

On first impressions the content and direction of your channel is unclear. Are you a vlog channel? A critique channel? Comedy? Rants? There's nothing branding wise that indicates what it is you're trying to accomplish. Your avatar, channel header and thumbnails, while consistent in their own way, don't match with each other and more to the point, tells viewers nothing about the content on your channel.

What you need to do is think of a single sentence that best describes your channel; a mission statement. When I say to you "What's your channel about?", before I finish speaking you should already have in your mind that one sentence. I'll use my channel as an example in this instance. If you were to ask me "What is the Mind of Klink?" I'll immediately reply with "It's a 'Creators First' network!" Through continued conversation I can go into greater detail but the central, defining, underlying mission statement of my channel is summed up in 5 words (6 if you don't count the contraction). Everything about my brand reflects that idea - the simple logo and colour scheme that shouldn't really be taken any notice of, the individual brandings per creator/show, the unique theme songs per show etc. Once you think of your mission statement your overall visual branding will be much easier to conceptualise.

Content wise your audio quality is inconsistent. The quality of your audio has definitely improved over the course of your videos but the mixing needs a lot of work. In your 'Help the animals, don't drink milk!' video, your audio starts off okay, cuts to a different video and when it cuts back to your commentary, the audio is increased significantly to the point where it's distorted. Make sure your audio mixing is levelled out and uniform so that it doesn't peak (go into the red). If you haven't already, also consider saving up and investing in a pop filter for your microphone to knock out those plosives.

Once more, work out your mission statement; work out what it is you'd like to do with your channel. When you have that, everything else will eventually fall into place.


@Christoverse

I read that as autism for a second there. XD Either way, potentially true on both fronts and thank you for your kind words.

You've definitely got some production values. I'm impressed! Your overall branding is well done and your thumbnails, while changing drastically between playthroughs and series, remains consistent with their own unique design elements. No critisisms here; well done!

Audio quality for the most part is pretty damn good, although there are points in your videos where you raise your voice/yell which isn't accounted for which is causing a lot of peaking and distortion. In the 'Language Challenge' and 'Whisper Challenge' videos you're using the on camera mic which is picking up a lot of background noise (sounds like an air conditioner).

For videos with multiple people, definitely consider investing in a shotgun microphone for each person (or one with a boom pole if you have a crew with you) or lavalier/lapel mics. It'll help clean up the audio while knocking down the background noise. Once final point on those videos - definitely invest in a decent lighting set up to help you camera get nice clean shots. At the moment, the ISO is set quite high to compensate which is causing a lot of visual noise to appear in your videos.

Editing is a bit hit or miss in some of your videos. Your gameplay stuff is on point but your on camera works like the '7 Second Challenge' video have a lot of jump cuts which is distracting. Do a few test edits with as little cuts as possible to see how it looks to you. It could very well be a lot more entertaining by keeping all the bloopers there.

Overall I'm impressed with your channel. You've set the bar pretty high for yourself with your earlier videos and you're still showing massive improvements over time. For just under a years worth of work you should be proud at what you've accomplished. Excellent work and best of luck to the future of your channel.
Hi Klink, wow very comprehensive feedback which I truly appreciate! The inconsistencies you see are definitely my fault. I used a shotgun mic each time but realized only in my new video that the actual camera mic was interfering so I lowered its volume.
As for lighting I do use three point lighting but in post I was using too much enhanced lighting which caused graininess so you have a great eye! As for editing I definitely wanted to cram some stuff in there but I am aiming to improve that overtime I do appreciate that as well.

What I was most concerned with was my gaming content as most of my friends don't like games and I am hoping that the gaming community will eventually see and like my stuff. So just reiterating, you do see potential in it? Any ideas on how I can gain more exposure and build the channel? Again, thank you very much for your feedback it is well received.
 
@Christoverse

Your gaming videos definitely have potential. As I originally mentioned in my first reply to you, you've got some great production values for such a young channel. That alone elevates you quality wise above others of your type. Not to mention you also have a great variety of content to break up the gaming videos.

A good way to increase exposure or interest in gaming videos is not to edit out so much of the gameplay. When watching the latest episode of your 'Layers of Fear' playthrough, you've got jump cuts in the middle of dialogue which is generally not a good idea. When viewers watch Let's Play content, yes they're there to watch the personality/individual playing the game but they also want to see as much of the game as possible.

For future playthroughs, try not to make any cuts or edits unless there's a lot of backtracking or a significant amount of time where you're not providing commentary. As long as it doesn't impact the flow, content or interrupt the story of the game you'll be fine.


@Safety Turtle

You have a great quality microphone which is excellent for your audio commentary. Fantastic to hear!

With the exception of your Bloodborne playthrough, I get the impression your channel is primarily focused on racing games and simulators. If that's the direction you want to take for your channel then go for it! While racing games are a niche market it's a significantly large niche market. Off the top of my head I can't think of any YouTube content creator that concentrates primarily on racing games and more importantly, makes high quality content from it. That's a role you could definitely fill.

To that end, if that's the direction you'd want to take, you need to work on your visual branding. From your 'Let's Paint: Streetstock' video I can see you've already invested in Photoshop CC and I'm assuming Premiere and/or After Effects as well. You have the tools ready to go to make an awesome, kick-a** visual brand for your channel.

What I would suggest is either watch videos or play games from Codemasters' racing franchises - DiRT, GRID etc (you're already playing DiRT Rally which is a great start). If there's one thing Codemasters pride themselves on its their visual design; pick any game from their lineup, read reviews and the most common praise the games media gives is with the menu design and UI elements. Look at the visual styles of each game, how they make those visual elements, take inspiration from them and create your own unique, signature brand that matches or better yet surpasses what Codemasters can do. It'll make your channel stand out above the rest and make it look extremely professional to match your already high quality audio.

It's a great start to your channel and I know you have the tools and the dedication necessary to make it succeed extremely well. Good luck!
 
Thank you very much for the nice comments ^^

There are a few who make great racing content, True Racer and Empty Box are two who spring to mind, but you're right, it's by far not a satuated marked and looking at my video views, my bloodborne videos got, max 30 views after a few days while my racing videos get some 50-100...even 300 in some cases, which is also the main reason i elected to focus on that.

I am working on branding, I have a logo in mind but I can't draw myself so I'm stuck at finding someone to help me out with it...I'm also working on improving my photoshop skills to make some better channel art.
Also planning on streaming later this year to hopefully spread some awareness of my channel ^^
 
Go for it! I must warn you: if you step into my channel, I'm not sure you'll be getting out of it. You may be stuck!
 
@iambreece

I shall activate your trap card and take a chance. I hope I don't regret it...

Ok, so your channel is primarily YouTube Poops and comedic edits. A lot of the advice I gave in this thread technically doesn't apply to your channel. Personally, I would recommend adding consistent design elements to your thumbnails and ensure the audio in your videos don't get too loud to the point of peaking and distortion, however that would run counter for the style you're aiming for.

To be honest, the only advice I can give is to keep a regular upload schedule. You're already tracking quite in terms of view counts (for your earlier vids) which is not bad at all for 4 months of uploads. Keep it up and good luck with your channel.
 
@iambreece

I shall activate your trap card and take a chance. I hope I don't regret it...

Ok, so your channel is primarily YouTube Poops and comedic edits. A lot of the advice I gave in this thread technically doesn't apply to your channel. Personally, I would recommend adding consistent design elements to your thumbnails and ensure the audio in your videos don't get too loud to the point of peaking and distortion, however that would run counter for the style you're aiming for.

To be honest, the only advice I can give is to keep a regular upload schedule. You're already tracking quite in terms of view counts (for your earlier vids) which is not bad at all for 4 months of uploads. Keep it up and good luck with your channel.
Definitely helpful advice! Thank you! I had some other guy review my channel and was saying how my channel was just a bunch of copied clips/TV series, said my lack of subscriber count was due to my channel not being defined. I notice a lot of channels have a lot of subscribers, but not many views. Mine are just the opposite: lots of views but lower on the subscriber count. My guess is that not many people get the YTP and comedic edit type videos. Almost like a niche market. Your thoughts?
 
@iambreece

I wouldn't exactly say the YTP or comedic edit market is niche, rather that the desire for it has faded. During the early days of YouTube, YTP and comedic edits were all the rage to the point the site was flooded with such videos. Due to the saturation of these videos, the popularity declined dramatically and people didn't care about it anymore.

The good news is that everything on YouTube is cyclical. YTP videos and comedic edits will eventually regain popularity, just as Minecraft videos continue to surge and decline over the years. You can also look at the rise, fall and rise again of 'rage videos'. The Angry Video Game Nerd dominated the market during the early 2000s with several popular immitators arriving like Nostalgia Critic, The Spoony Experiment etc. Next thing you know they dropped off the face of the Earth and no one bothered with 'rage videos' anymore up until recently with content creators like Alpha Omega Sin taking on the mantle.

As you mentioned, your subscriber count is low but your view count is extroadinarily high which to me shows that you're bucking the normal trend of YouTube. Look at some of the most popular content creators on YouTube, including Markiplier, PewDiePie, TotalBiscuit etc. They all have millions of subscribers but the amount of views they have per video is anywhere between 25-45% of their total subscriber count, sometimes drastically less than that. What that shows is a clear case of 'subscriber burnout' - a term used to describe subscribers simply not caring about a particular content creators content anymore. You currently don't have that issue which to me shows that you have nothing to worry about.

Personally, subscriber count isn't as important as view count. Subscriber count is mostly used as a gauge for the 'potential' reach of your channel for marketing or shopping around to major networks or publishers for potential sponsorship deals. If you're a game reviewer that runs a channel with over 1 million subscribers for instance, you could go to a company like EA to show that their products could 'potentially' reach over 1 million people. The reality, as I've already pointed out, is that even with a 'potential' reach of 1 million viewers you're only guaranteed about 25-45% of that.

With a high view count on the other hand, those metrics and statistics don't apply. On one hand it works against you as you're less likely to convince networks, publishers or marketers about your 'potential' reach and worth. On the other hand ad revenue is mostly based on a CPM rate which is 'cost per thousand views' (M being the roman numeral for 1,000). As you can see, subscriber count doesn't factor into a traditional CPM rate at all. Why worry about subscriber count when you could make bank off of view count alone?

To get back on point, I wouldn't worry about the low subscriber count at all and the style of videos you're creating will eventually 'come back into fashion.' When it does your channel could be the one to be the head of the pack, the one to beat. All you need to do is keep creating content.
 
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