Why does Simon want good videos? Because he want's his youtube channel to be successful. Is that really such a hard concept to grasp?
But you cannot use his show as an example that you only need to make great content to be successful on YouTube. If you don't think Simon is promoting his YouTube channel like crazy, you're crazy. In fact, that video ITSELF is a collaboration project. I mean, you just used a marketing tool to supposedly prove you don't need marketing.
Regardless, here's more evidence to the point.
And let us talk about "the point" so there's no confusion between us or by those reading our exchanges. The point you're advocating is that you do not need to do marketing but only focus on making great content to be a success on YouTube. Not that making great content is ONE of the things you need to do to be a success on YouTube but that it is the ONLY thing you need to do to be a success on YouTube.
Given the above, yes, let us take a look at your "more evidence".
Youtube search: Good Mythical Mornings video, How to Start a YouTube Career. They only mention content.
Go to 6:17 in the video. At this point in the video, they talk about moving on if your channel isn't successful. Not "put more effort into it". Not "you only need to make its quality better". Their approach is the lottery approach BUT at least they are saying that if you don't win the lottery, you need to try something else.
Listen to the Ear Biscuits Podcast and pick any top Youtuber from the list
The reason for the delay in this reply was because I wanted to listen to the podcasts which had those you listed as a guest. Unfortunately, this evening, I found that I simply don't presently have time to listen to them all so I picked the one that I was most interested to hear and that was Hank Green's. Nowhere in his podcast did he advocate your point. Now if one or more of those who you listed do explicitly advocate your point, please tell me which and where in those roughly hour-long podcasts they did so.
Just FYI, Rhett & Link are the hosts of Ear Biscuits Podcast. So are you saying they interviewed themselves?
Or look at the Youtube Creators courses 9 of which are video content based. 3 or 4 are marketing based.
So you're saying that a fourth to nearly a third of the YouTube Creators courses were marketing based doesn't stress the importance of marketing to YouTubers?
But maybe they're all just lying.
But they're very likely NOT advocating your point. Now if you can tell which did and where in their podcasts they did advocate your point, do so.
Instead lets look at the hard evidence.
Since marketing is the most important aspect of a channels success, it should be reasonable to assume that the top channels are the most heavily marketed ones, ie. People with huge marketing teams and budgets, probably all of them are companies.
Top three most subscribed channels on Youtube in order.
Pewdiepie, Holasoygerman, Youtube.
I assume you meant "YouTube Spotlight".
That's weird! How is the Youtube youtube channel less marketed than Pewdiepie, on the youtube platform!?! Everyone on youtube has heard of youtube. Not everyone that uses youtube has heard of Pewdiepie.
Let me get this straight. Because YouTube ONLY has the third most popular YouTube channel, you think this proves that marketing doesn't work?
Also, Holasoygerman, this guy I've never heard of before. He's doing a terrible job in marketing considering i spend sooo much time on youtube and have never once heard of him.
Do you speak Spanish? My bet is that you don't and there's your answer.
The first traditional media celebrity comes in at number 6, Rhiana. That's weird. Rhiana has Vevo supporting her on youtube. She's marketed on TV, radio, magazines, globally. I've never seen pewdiepie on tv, radio, on a billboard or in a magazine in real life before. In fact Beyonce is ranked number 50, 9 places below Zoella.
Go to Google News and type in "PewDiePie". And that's just print.
As for Rhiana and Beyonce, YouTube is just one of several mediums for them and NOWHERE close to their profit centers. In 2014, Rhiana made $68 million in just nine weeks of touring. So do you really think all of the marketing muscle behind her is for her YouTube channel?
But if you think that's weird. Rhiana and Beyonce are only singers. She's not even a marketer. If marketing is the most important thing to being successful on youtube, it's weird how there's no 40 year old advertising executives in the top 100 channels on youtube. But it's weirder how all these 20 year old youtubers that play computer games all day are way better at marketing than said 40 year old ad executives.
So let me get this straight. You think that because there are no advertising executives in the Top 100 YouTube channels is evidence that marketing isn't important and that you only need great content to be a success on YouTube. Wow! You're brilliant! I mean no marketer must have helped Rhiana or Beyonce become successful because, look, there's no advertising executive who is on the Top 100 Billboard charts. Same must go for movies too. Because I've never seen a documentary about real-life marketers be a box office hit, they ... sorry, I cannot continue this line of silliness.
Sorry. Not done. Try again.
But here. You can prove your point all by yourself. Your channel is tiny right now. Only 191 subscribers. Basically a little bit more than you would expect from tapping one's extended network. So here's my challenge to you. You do no marketing for your channel. None. That means not even SEO-friendly tags. No collaborations. And then let us see how you do. No cheating now! Take a year and then post a reply to this thread and we'll then see how your great-content-only strategy has worked out for you.
Now I was going to challenge you to have your channel and my upcoming game show compete for a year after mine is launched. Yup, even though your channel has been on YouTube for over a year. We would then compare results at the end of my show's first year. However, that would be comparing apples to oranges and thus why I didn't issue that challenge.[DOUBLEPOST=1444800346,1444799067][/DOUBLEPOST]
Well it's a fantasy I'm living. Not to mention loving. And it's actually reality for nearly all successful YouTubers. Great content alone can and does make your channel successful. If you build great content, they will come.
And this is why he's a fraud. He doesn't have a successful channel. In the thread "Multiple YouTube Channels???", I repeatedly challenged him to give a link to it and he didn't. If that wasn't bad enough, he gives horrible advice (such as his "If you build it, they will come" fantasy of only focusing on making great content) and new YTtalkers might think he knows what he's talking about because they believe his lie of being a successful YouTuber.