500 Monthly Views with $33.00 CPM?

[CubizFIFA]

I am partnered with VOUStudios and I think they may have "scammed" me. For some reason My CPM last month was incredibly high at about $33.00 and that month I got around 500 views. But instead of getting $16.50 like I think I should have ($33.00 divided by 2) I earned about $0.50. Anyone have an idea why?

 

[Crown]

Anyone have an idea why?

If your RPM was $33, then yes, you would have earned $16.50.

CPM is completely different. It doesn't take into account the fact that not all views will be monetized and neither does it allow for YouTube's share (45%) or your network's share (x% of the 55% that's left)

Here's an example with the following assumptions:

CPM: $33
Total views: 500
Percentage monetized views: 20%
Youtube's share: 45%
Networks's share (of the remaining 55%): 20%

Your actual earnings would be (in steps):
33 x (500 / 1000) x (20/100) = $3.30 (amount paid by the advertiser based on 20% monetized views and the CPM that you provided)
$3.30 * 0.55 = $1.80 (amount earned after YT's cut)
$1.80 * 0.80 = $1.44 (amount earned after network's cut)

So total earned would be $1.44 (based on those assumptions)

Since you have earned slightly less, either your monetized views percentage is less than 20% (quite possible for the month of January) and / or your network's cut is more than 20%. I'm guessing your monetized views were less than 20% but you can check that in analytics.

If you earned 50 cents from 500 views, then that's an RPM of $1 (sounds about right for a month of January)

btw an RPM of $33 (what you thought you are owed) would probably beat all YouTube world records. If that really was the going rate, then people like pewdiepie would be earning $80 million per year lol.

 

[Munchito696]

I am partnered with VOUStudios and I think they may have "scammed" me. For some reason My CPM last month was incredibly high at about $33.00 and that month I got around 500 views. But instead of getting $16.50 like I think I should have ($33.00 divided by 2) I earned about $0.50. Anyone have an idea why?

for me $1 for 1,000 views is about average.

 

[Rod71]

If your RPM was $33, then yes, you would have earned $16.50.

CPM is completely different. It doesn't take into account the fact that not all views will be monetized and neither does it allow for YouTube's share (45%) or your network's share (x% of the 55% that's left)

Here's an example with the following assumptions:

Post of the month!
Thanks for taking the time to do all that. Makes me laugh because there's so many people on this forum that brag about a high CPM. But the RPM is where the money is!

 

[CubizFIFA]

If your RPM was $33, then yes, you would have earned $16.50.

CPM is completely different. It doesn't take into account the fact that not all views will be monetized and neither does it allow for YouTube's share (45%) or your network's share (x% of the 55% that's left)

Here's an example with the following assumptions:

CPM: $33
Total views: 500
Percentage monetized views: 20%
Youtube's share: 45%
Networks's share (of the remaining 55%): 20%

Your actual earnings would be (in steps):
33 x (500 / 1000) x (20/100) = $3.30 (amount paid by the advertiser based on 20% monetized views and the CPM that you provided)
$3.30 * 0.55 = $1.80 (amount earned after YT's cut)
$1.80 * 0.80 = $1.44 (amount earned after network's cut)

So total earned would be $1.44 (based on those assumptions)

Since you have earned slightly less, either your monetized views percentage is less than 20% (quite possible for the month of January) and / or your network's cut is more than 20%. I'm guessing your monetized views were less than 20% but you can check that in analytics.

If you earned 50 cents from 500 views, then that's an RPM of $1 (sounds about right for a month of January)

btw an RPM of $33 (what you thought you are owed) would probably beat all YouTube world records. If that really was the going rate, then people like pewdiepie would be earning $80 million per year lol.

Thanks for the very helpful explanation! When I go onto my YouTube analytics I do not see my RPM, is there anyway to check this?

 

[Crown]

Thanks for the very helpful explanation! When I go onto my YouTube analytics I do not see my RPM, is there anyway to check this?

No problem, you're welcome.

RPM can be defined as the net amount earned per total thousand views. It has to be worked out manually as follows:

For a given time period, take the net earnings that you actually earned from your network (after YouTube's and your network's cut) and divide it by your total views for that period and then multiply by 1000. For the earnings data, you will probably have to find it in your network's analytics dashboard because in analytics, "estimated revenue" is the revenue after YouTube's cut but before your network's cut.

So taking your example from January:

0.5 / 500 x 1000
= RPM of $1[DOUBLEPOST=1455317194,1455317059][/DOUBLEPOST]

Post of the month!
Thanks for taking the time to do all that. Makes me laugh because there's so many people on this forum that brag about a high CPM. But the RPM is where the money is!

It gets confusing when people are talking about CPM but they mean RPM and vice versa and then comparing their CPM with someone else's RPM ^^

 

[CubizFIFA]

Okay, I'm just wondering why YouTube does not show RPM in analytics, seems like YouTubers should be able to check more easily.[DOUBLEPOST=1455357429,1455318337][/DOUBLEPOST]

No problem, you're welcome.

RPM can be defined as the net amount earned per total thousand views. It has to be worked out manually as follows:

For a given time period, take the net earnings that you actually earned from your network (after YouTube's and your network's cut) and divide it by your total views for that period and then multiply by 1000. For the earnings data, you will probably have to find it in your network's analytics dashboard because in analytics, "estimated revenue" is the revenue after YouTube's cut but before your network's cut.

So taking your example from January:

0.5 / 500 x 1000
= RPM of $1[DOUBLEPOST=1455317194,1455317059][/DOUBLEPOST]


It gets confusing when people are talking about CPM but they mean RPM and vice versa and then comparing their CPM with someone else's RPM ^^

Sorry to bother you but I have one more question, What CPM would you say is a good amount to get?
and what RPM is a good amount to get? I know certain months do worse than others but on average...what would you say?

 

[Crown]

Okay, I'm just wondering why YouTube does not show RPM in analytics, seems like YouTubers should be able to check more easily.

Well it's probably because of what I said earlier. YT Analytics has no idea what your revenue share is with your network. So they don't have all the data to provide the stat directly. For people with adsense, it's provided in the adsense analytics and I believe many network analytics do the same. But it's a really simple calculation: net income (after everyone's cut) / total views x 1000

Sorry to bother you but I have one more question, What CPM would you say is a good amount to get?
and what RPM is a good amount to get? I know certain months do worse than others but on average...what would you say?

Well RPM is the bottom line, figuratively and literally. Like @Rod71 said above, RPM is the direct measure of how much money lands in your bank account for every thousand views. All the rest is just fluff.

For RPM - In the current YouTube economic climate, I'd say anything above $1 is ok. Anything above $2 is good. Anything above $3 is very good indeed. (But whether it's good or bad for someone also depends on cost of living and on how much people value their time etc.)

For CPM, as you have seen from the formula above, there are too many variables to say. CPM is just the intermediate step to RPM. A CPM of $8 could be good if the channel is getting 90% monetized views on a 100% revenue share deal. You can work it out yourself by taking your target RPM, coming up with your own revenue assumptions (% monetized views and network %) and do the reverse calculation I showed in my post above.

But honestly, it's what the CPM translates to as RPM that matters.

 

[Rod71]

Well it's probably because of what I said earlier. YT Analytics has no idea what your revenue share is with your network. So they don't have all the data to provide the stat directly. For people with adsense, it's provided in the adsense analytics and I believe many network analytics do the same. But it's a really simple calculation: net income (after everyone's cut) / total views x 1000





Well RPM is the bottom line, figuratively and literally. Like @Rod71 said above, RPM is the direct measure of how much money lands in your bank account for every thousand views. All the rest is just fluff.

For RPM - In the current YouTube economic climate, I'd say anything above $1 is ok. Anything above $2 is good. Anything above $3 is very good indeed. (But whether it's good or bad for someone also depends on cost of living and on how much people value their time etc.)

For CPM, as you have seen from the formula above, there are too many variables to say. CPM is just the intermediate step to RPM. A CPM of $8 could be good if the channel is getting 90% monetized views on a 100% revenue share deal. You can work it out yourself by taking your target RPM, coming up with your own revenue assumptions (% monetized views and network %) and do the reverse calculation I showed in my post above.

But honestly, it's what the CPM translates to as RPM that matters.

An explanation of the difference between CPM and RPM would make a great sticky thread IMO. The confusion is seen on a regular basis, and it would be great to be able point to the sticky instead of explaining in detail all the time

Just a though