2015 CPM/post-holiday warning

My December was through the roof in terms of RPM ($$ per thousand total views) - Probably 33% higher than normal. But yeah, I'm fastening my seatbelt for the fall in January. I still think the extra $$ from December will more than compensate. :)
 
Our CPM started to increase at the end of September and it never stopped growing. It is almost 45% higher than last year December. I think there was a kind of "upgrade" of the channel at the end of the summer.

Anyway today 27th I saw a significant drop but this is the beginning of New Year in Japan. It is a family holiday here and everybody travels to see parents and relatives, no time for shopping (apart from food and drinks). :)
 
not good for december CPM although I read a lot of thread mentioning that Christmas ads will be higher CPM before this. It it a sign of world economy dropped? lol
 
I also haven seen any spikes in December / Christmas CPM & RPM this year.... roughly same as November... thats sad... December 2013 CPM & RPM was much better.
 
Seeing an average 15-20% CPM drop already over the last day or two..

Lets hope it that's it done now :D :(
 
My post-Christmas CPM has dropped 10% as well.

What isn't a good sign is that is seems that my pre-Christmas CPM is 10-15% lower than 2013.
 
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gg....
 
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