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Youtube - No more personalized ads in "Kids Channels" effective on January, 2020

Cyberpaul

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This is regarding the recent announcement of Youtube regarding all KIDS content


From FTC:

Youtube's Twitter thread about the topic:

LA Times Article:


This is really big news and applies to both small and big channels effective on January, 2020... Channels that are involve with:

* Children or children’s characters.
* Popular children’s programming or animated characters.
* Play-acting, or stories using children’s toys.
* Child protagonists engaging in common natural play patterns such as play-acting and/or imaginative play.
* Popular children’s songs, stories or poems.


What are your thoughts? opinions? and alternative plans maybe?

Revenues of channels will drop down significantly, my guess is around 70-95% (Since most ads in Youtube are personalized). At Youtube Kids, revenue is basically non-existent.


- Paul
A kid channel creator


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I believe this topic is different from the thread "Massive Drops in Views on Kids Channels"
 
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Dario

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ohh.... my.... god.... this is insane... i cant imagine how those people who makes content for kids are feeling right now... imagine, they must have family, career, debts... thats insanely crazy, lots of people live from Youtube, now it will be gone!! crazy
 

dv2000

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can they send more traffic and non targeted ads to balance the void? How will big brands advertise toys and food targeted towards children. They will have to order more non targeted ads?
 
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