Networks better than adsense?

[Tarmack]

Based on my findings (FYI, I'm a web analyst and I've been diving pretty deep into my analytics lately), and yes audience is a component, but so is the type of content/meta data we put up in the first place. I see very different ads on my main channel (Kleineganz) than I do on my second channel (EndressAnalytics). I'm the same person, with the same Google profile and they give me the same "recommended for you" videos - so then the only reason I would see different ads is because the content/meta data is different.

Also you want screenshots of my CPM? Fine here, you go. My channels (and earnings) may be small, but I'm pretty happy with my CPMs right now.

The advertiser only cares about the viewer. The channel content type is one of several ways that advertisers can target their viewers. The point being, that the network has little to no impact on the base CPM offered due to Adwords/Adsense operating all the time. Their purpose is to attempt to sell ad space at a higher value and add these advertisements to the inventory available for their partners.

Those high CPM values will not continue as your channel grows. The vast majority of ad impressions come from "Auction Display" which is also the lowest paying type of ad. When dealing with monetized views in the sub-1,000 range, the high spikes in CPM for specific ad campaigns (usually In-Stream) are averaged against a relatively small number of Auction Display ads. As the channel grows in size and views, those spikes impact the average less because the overall volume of "Auction Display" impressions is much higher, proportionally speaking.

If you joined a network and had your monetized views go up to say 20,000 over the next 3 months, your CPM would also go down most likely into the $6-$10 range most networks advertise. This would happen and you would blame the network for the CPM drop. You would be wrong however because it was due to the increase in the number of low value Auction Display ads your videos received, not a result of the network since the same Adwords ads are running all the time. And you would never notice the increased value of any ads the network did sell because that would be visibly lost in the shuffle, but they'd still be there.

Note, I'm not claiming a network will get you views. Most don't, barring unique circumstances. Just making a point.

 

[Kleineganz]

The advertiser only cares about the viewer. The channel content type is one of several ways that advertisers can target their viewers. The point being, that the network has little to no impact on the base CPM offered due to Adwords/Adsense operating all the time. Their purpose is to attempt to sell ad space at a higher value and add these advertisements to the inventory available for their partners.

Those high CPM values will not continue as your channel grows. The vast majority of ad impressions come from "Auction Display" which is also the lowest paying type of ad. When dealing with monetized views in the sub-1,000 range, the high spikes in CPM for specific ad campaigns (usually In-Stream) are averaged against a relatively small number of Auction Display ads. As the channel grows in size and views, those spikes impact the average less because the overall volume of "Auction Display" impressions is much higher, proportionally speaking.

If you joined a network and had your monetized views go up to say 20,000 over the next 3 months, your CPM would also go down most likely into the $6-$10 range most networks advertise. This would happen and you would blame the network for the CPM drop. You would be wrong however because it was due to the increase in the number of low value Auction Display ads your videos received, not a result of the network since the same Adwords ads are running all the time. And you would never notice the increased value of any ads the network did sell because that would be visibly lost in the shuffle, but they'd still be there.

Note, I'm not claiming a network will get you views. Most don't, barring unique circumstances. Just making a point.

Regardless, I don't see why some people are so insistent that it's best to join a network. Despite everything you've said I still don't see any benefit. I'm quite happy being with AdSense and I have no intention of joining a network anytime soon (and right now my views are so low that no decent network would want me anyway, so it's a rather moot point). I will probably always be a "small YouTuber" and while my channels may continue to grow at a slow rate, I'll never earn enough to make a living off of them. That's not really the reason I am a YouTuber anyway.

 

[markkaz]

Regardless, I don't see why some people are so insistent that it's best to join a network.

I agree that it is not always best for everybody to join a network. They should have specific reasons to do so and higher CPM's isn't always the best reason. Higher CPM's less the networks cut of the revenue share does not always mean higher take-home earnings compared to going with Adsense on our own.

 

[Dthorpe]

maaaaaan I'd just love a fixed rate earning. If i cold just get 1dollar out of 1000 views id be happy. beats 40 - 50cents. come at me networks. I get 70,000 - 90,000 daily views I'd love 1dollar per 1000.

 

[markkaz]

maaaaaan I'd just love a fixed rate earning. If i cold just get 1dollar out of 1000 views id be happy. beats 40 - 50cents. come at me networks. I get 70,000 - 90,000 daily views I'd love 1dollar per 1000.

You say that now but if you're channel were to become popular, you would not be happy that you were stuck in a fixed-rate, long-term contract.

 

[Dthorpe]

You say that now but if you're channel were to become popular, you would not be happy that you were stuck in a fixed-rate, long-term contract.

its already popular as. prety much as popular as it will get i reckon. AANYWAY now i have gotten out of partnership
but now all my popular videos are "under review" HELP

Also i can only use truview and overlay. not standard instream. ut on my other channel i go to ad performance and there is earnings for standard in stream. whats up?

 

[MegaBoringGuy]

Based on my findings (FYI, I'm a web analyst and I've been diving pretty deep into my analytics lately), and yes audience is a component, but so is the type of content/meta data we put up in the first place. I see very different ads on my main channel (Kleineganz) than I do on my second channel (EndressAnalytics). I'm the same person, with the same Google profile and they give me the same "recommended for you" videos - so then the only reason I would see different ads is because the content/meta data is different.

Also you want screenshots of my CPM? Fine here, you go. My channels (and earnings) may be small, but I'm pretty happy with my CPMs right now.

Wow, your CPMs are godly compared to mine, how'd you accomplish that? I suppose I'll have to see when I put out something that isn't s**t.

 

[Sarahtechnology]

fullscreen

 

[Kleineganz]

Wow, your CPMs are godly compared to mine, how'd you accomplish that? I suppose I'll have to see when I put out something that isn't s**t.

I honestly have no idea. I just keep making and posting videos. My CPM for my main channel was around $5 at one point, but it started shooting up recently. No idea why.