I personally don't hide it, I just don't share it through my private Facebook account. I've set-up Facebook page and use this as a marketing tool. But I am not really afraid of sharing it with friends. I really want to increase views and subs by finding real fans. Friends and Family will subscribe, no big deal, but they might not watch it daily, which sucks. So I rather build a solid audience and maybe some friends will find it, but as long as I am on the bottom of the food chain, I will keep YouTube separate from fans and family. My ma knows I am doing YouTube, I also send her links, but I asked not to subscribe.