NightMachines
Member
... stuff that causes audience drop-off (like branded intros, for example) ...
Holy crap! That's insane, indeed! My branding intro is less than 3 seconds long, and during that time, I seem to lose 10-20% of viewers. How the heck do they close the video that quickly? I think I'm getting too old for modern day media consumption Seriously though, I always felt that short and un-abusive branding intros were valuable (especially if you have a wider range of content), but maybe they aren't after all?