YouTube's "Trending"

babyteeth4

Taking over the world... ...one kid at a time!
[RANT ON]

Unless you're a pop star, an expensive Hollywood movie trailer, an insurance commercial, a TV talk show host, or one of the few of YouTube's "annointed ones" (the Green brothers, Lily Singh, Grace Helbig, Matthew Santoro, Hannah Hart, Tyler Oakley, etc.) (no hate for them, just bafflement as to why), you'll never see your own videos under YouTube's "Trending".

Has anyone figured out what mysterious force drives the videos that are placed there? It can't be views, because many are actually not the highest view-getting channels (that is, until the video is placed in "Trending"). You'll certainly never see family-product-oriented content video there, such as toy unboxings, unless of course it's something that one of the above people came up with (Ellen Degeneres talks to cute kids, etc.)

What the heck does "trending" even mean? Has YouTube ever explained this mystery feature?

[/RANT OFF]
 
Going on the staff that YouTube employs at their offices. I can understand why it's the Disney ukulele vloggers who get all the recognition from them. Those are pretty much the people they employ and it has a very 'Let's help our friends' Mentality.

It's basically just a high school clique, the last thing I would expect from the company is diversity in content and opinions.
 
Just seems to be cherry picked content that they want to promote. Most of the time nothing that YouTube recommend to me are videos I actually want to watch, they want to choose their image and push that onto people which makes it harder for people to grow and so on.
 
[RANT ON]

Unless you're a pop star, an expensive Hollywood movie trailer, an insurance commercial, a TV talk show host, or one of the few of YouTube's "annointed ones" (the Green brothers, Lily Singh, Grace Helbig, Matthew Santoro, Hannah Hart, Tyler Oakley, etc.) (no hate for them, just bafflement as to why), you'll never see your own videos under YouTube's "Trending".

Has anyone figured out what mysterious force drives the videos that are placed there? It can't be views, because many are actually not the highest view-getting channels (that is, until the video is placed in "Trending"). You'll certainly never see family-product-oriented content video there, such as toy unboxings, unless of course it's something that one of the above people came up with (Ellen Degeneres talks to cute kids, etc.)

What the heck does "trending" even mean? Has YouTube ever explained this mystery feature?

[/RANT OFF]

Yep - there is nothing trending about trending. It would more accurately be called "material we want to promote". It is what it is; I just ignore it and move on. :)
 
You know if Katy Perry uploads a new video, it will definitely hit the "Trending" within minutes, whereas thousands of others musicians will not. And it becomes a self-fulfilling prophecy of sorts, it literally becomes a trendy video after it has hit the Trending category.

I just want to know what the criteria is, if any? Seems so arbitrary, yet so predictable. Like you just know the latest SNL skits are always going to be there, same with Car Pool Karaoke, Taylor Swift, Justin Bieber, etc. Yet some of the biggest YouTube view generators are NEVER there (just scan the Social Blade top 100 channels).
 
I actually thought, 'Great! We now have Trending to help with smaller Youtubers..'. But nope, nothing trending about trending indeed.
 
This is called YOUTUBE politics, they promote the content only which they think will benefit them. However it does not matter me, I will keep growing with my own hard work. Trending means way of Promotion of YouTube itself.
 
Its kinda like a general norm as to what most of the norm want to watch (now I could be wrong but I feel like majority of people who watches youtube vids do range from little kids to teens to early 20s) but thats what catches their eyes and thats what majority of them enjoy. Youtube company sees this and they advertise it (even though that demography I just named could just subbed that type of material) but nonetheless it seems like that helps the ads give the people behind the YT chair revenue. Not saying there are not channels out there like homemade products as there are Yter that are beauty that feature that type of stuff. Overall in your defense it would help if some of the beauty vloggers' vids on homemade stay at home stuff was pushed a little more. Because after all they are the big names behind this Youtube game.
 
Trending is based on shares-not just on YouTube but on other platforms as well. If you use certain third party services, you can see that each video in the trending platform has a high number of shares across multiple platforms.
 
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