YouTube's Newest Feature?

Oh yeah i saw that the other day, this is a good feature coz when you click on a really cool video you think yeah lets sub but then you see they haven't been active for a year so you don't sub which is good. Like this addition to yt.
 
I totally didn't even notice it until you pointed it out!
I wonder if they plan on making it a part of some "bigger picture" feature/idea..
Hmmm.. Any ideas?
 
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