YouTube signs up 'The Rock' for new pay channel

[Crown]

I've just read about this and thought it was pretty cool:

"YouTube has signed up the world's highest paid actor Dwayne "The Rock" Johnson and Doug Liman, the director of "The Bourne Identity", to make shows for its subscription service, it said late Monday.

The Google-owned video giant said that former wrestler Johnson, who shot to fame in "The Fast and the Furious" films, will produce a series called "Lifeline" about an insurance company that sends its agents 33 days forward in time to prevent the deaths of its customers.

Liman, who also directed "Mr and Mrs Smith", will use young stars spotted on YouTube for his show "Impulse" about a young girl who discovers she can teleport herself."

For the rest of the article: http://www.dailymail.co.uk/wires/afp/article-3846616/YouTube-signs-The-Rock-new-pay-channel.html


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I think it's pretty cool that YouTube is spending $$ on signing up big celebrities to make content only found on YouTube.

Thoughts?

 

[Selim Keles]

im sure its great for youtube and alot of people will pay to see it because the Rock and everyone loves him but eh im so sick of seeing the Rock in everything i watch these days

 

[avilsd]

That's awesome, the man deserves every dollar he makes. He shot up big over the past couple of years, the sky has no limit

 

[GucciCarry]

Hes one of my favorite actors. I'll probably check this out.

 

[Arachnophobik]

That's actually great. I'm subbed to the Rock's youtube channel. He interacts with his fans reeeeaally good. I'm actually surprised on how much dedication he puts into this despite being a busy man.

 

[chottom]

Yes YouTube realized that it can not compete with Netflix only with home grown/algorithmic talent. Wise decision! Would it be successful - I do not know.

 

[Henry Gallimore]

I didn't think Dwayne Johnson was the world's highest paid actor hmmmmmmm. Interesting move from YouTube, I'm excited to see where they're gonna take this paid content. Hopefully in the future it doesn't push out user created content

 

[Uncle Eggnog]

I'm not a big fan of the rock anymore it seems all his roles include a real evil looking stare with open eyes and heavy breathing lol

 

[KatyAdelson]

I think it's pretty cool that YouTube finally drawing in more attention from mainstream media outside of the music industry. I think it will bring a lot more traffic to the site.

However, as the lines between mainstream media and YouTube start to blur, I kind of worry that some creators may become washed out by the more big-budget productions. The flip side is that perhaps the stigma of making YouTube videos will change from being "kinda weird and not taken seriously," to something more respected. ^_^

( Then again, some of my favorite videos ever are of kittens rolling around with a piece of string. There's no budget or video editing talent needed for that kind of stuff lol. ^^ )