EVO
I Love YTtalk
So I asked my YouTube Partner Manager -
As watchtime is most important does the audience retention matter?
For example If I still get 2 mins watch time with a video 5 mins long compared to 2 mins watch time with a video 10 mins long. Is 40% retention better than 20%? Or just the 2 mins that is important?
As I recently increased my videos to over 10 minutes to enjoy additional ad placements. Since this i have enjoyed an increase of CTRs - May or may not be linked?
His response -
On the audience retention questions total minutes matter above all and then % watched is a good measure of how engaging the content was. It's good that you've lengthened your content, keep an eye out on both minutes watched and %. It's fine if your total minutes grow but % drops a bit.
So if you get 3 minutes watched on a 10 minute piece of content (30%) that would be better than 2:50 minutes on a 5 minute video (50%)
CTRs probably unrelated.
As watchtime is most important does the audience retention matter?
For example If I still get 2 mins watch time with a video 5 mins long compared to 2 mins watch time with a video 10 mins long. Is 40% retention better than 20%? Or just the 2 mins that is important?
As I recently increased my videos to over 10 minutes to enjoy additional ad placements. Since this i have enjoyed an increase of CTRs - May or may not be linked?
His response -
On the audience retention questions total minutes matter above all and then % watched is a good measure of how engaging the content was. It's good that you've lengthened your content, keep an eye out on both minutes watched and %. It's fine if your total minutes grow but % drops a bit.
So if you get 3 minutes watched on a 10 minute piece of content (30%) that would be better than 2:50 minutes on a 5 minute video (50%)
CTRs probably unrelated.