YouTube entrepreneurs

[SmittyLV]

I believe that almost everyone on this forum is a sort of entrepreneur because you joined a community of people in the same industry in order to connect and better yourself.

I'm a different kind of entrepreneur, I don't typically make videos, I market them and expand YouTubers. After Justin Bieber became a thing, I thought I could recreate his launch and I did with Austin Mahone. Then a manager who is now with my company launched Dylan Holland. So, after growing and learning, we became bigger and better and more efficient.

My business is YouTube (though, it doesn't end there) and I love helping out YouTubers who are passionate.

The main purpose of this post is to see if there is anyone on this forum that is interested in entertainment business, because I am looking to bring more people on board since we are getting spread a little thin.

Also, what is your take on businesses capitalizing on YouTubers? I already know that some people dislike that. I call those people "hipsters"... just kidding!

 

[ThioJoe]

what's involved in 'marketing' a video?

 

[SmittyLV]

We usually outsource marketing clients' videos to third party marketing firms, and there is some secrets that I'm sure most of the YouTube partners on this forum are aware of and dislike, but besides those unpopular secrets, it's also about how you display your video, the title is even a huge factor as well as the thumbnail. Content is not king, marketing is. By targeting and pursuing an audience that is the most likely to like the video and continue to watch them, we can build a fanbase. The easiest audience is teenage girls, as you know. Marketing can also be expensive, when considering modern marketing techniques like paying for shoutouts from 500k~ Twitter accounts like those God awful parody accounts. However, as silly and simple as it seems, it works and it only works when you have a full marketing strategy instead of making it up as you go.

EDIT: After viewing your YT channel, obviously you don't have a problem with marketing. Marketing is not all we do, we help merchandise and brand the channel, as well as legal consultations and business expansion.

 

[Thrashbat]

Well, my channel, Thrashimation, is being treated like a business, so much so that we haven't launched yet! We're launching this September, as our business plan dictates, and we've been working for nearly three years waiting for this time. We've worked on making both our content and our marketing king (we haven't launched yet, but you'll notice how many posts I already have on here ).

I consider myself a YouTube entrepreneur, or at least I will be very soon.

 

[SmittyLV]

Well, my channel, Thrashimation, is being treated like a business, so much so that we haven't launched yet! We're launching this September, as our business plan dictates, and we've been working for nearly three years waiting for this time. We've worked on making both our content and our marketing king (we haven't launched yet, but you'll notice how many posts I already have on here ).

I consider myself a YouTube entrepreneur, or at least I will be very soon.

Impressive! It's hard to find people with the patience to write out a business plan and actually follow it to the T, despite the time it takes to get the checklist completed. You are most definitely a YT entrepeneuer.

I'm going to follow you on here so I can see your channel when it launches! Great job on thinking this out!

 

[Thrashbat]

Impressive! It's hard to find people with the patience to write out a business plan and actually follow it to the T, despite the time it takes to get the checklist completed. You are most definitely a YT entrepeneuer.

I'm going to follow you on here so I can see your channel when it launches! Great job on thinking this out!

Thank you very much. I watched your radio commercial thing. Not bad at all You're going to need to expand into advertising with visuals though. Perhaps you'll need some animation But that's a while away anyway

 

[SmittyLV]

Ah, that was just the audio file that was played on the radio! I've been thinking about a visual commercial but I think we already strum enough business up as it is, so why pay for the airing and production, you know?

Maybe you can help us out when you launch!

 

[Justin Fowler]

What kinds of marketing can YouTubers like us do on a budget? Any tips for the little guys?

 

[SmittyLV]

Well, a few basic tips I could give are:
1. Choose your avatar carefully. I cannot stress this enough. We know for a fact that avatars are one of three things that will make or break a potential fan before they even see your video. A no-filtered picture of you is preferred but try not to make it look like a Driver's License picture.

2. Titles are also essential to think about. This is something that's usually overlooked. You probably just rush to put the video out, but think of a title that you'd click on if you didn't know the YouTuber. "Trip to Walmart" is attractive to fans, but to somebody who doesn't know you, "Trip to Walmart - Police Called" looks a lot better. You're selling the video first and foremost. You'll sell your channel after you hook them.

3. Comments are also something that define you. Replying to every comment is not a good thing, but neither is not replying at all. The reason that replying to every comment is not always positive is that there are a large portion of people who prefer idols who are "semi-unapproachable". A question deserves a reply, but somebody who says that you're cute or that the music in your background is good does not merit a reply. However, this is not consistent with every targetted fanbase. Some fanbases warrant steady supplies of replies. I leave it up to you to gauge and decide which fanbase you're looking for.

These are just a few basic tips for now! If you want to know more, feel free to email me at brandon@silverstonemt.com and I try to reply to as many emails as I can!

Thanks for reading!

 

[Justin Fowler]

Well, a few basic tips I could give are:
1. Choose your avatar carefully. I cannot stress this enough. We know for a fact that avatars are one of three things that will make or break a potential fan before they even see your video. A no-filtered picture of you is preferred but try not to make it look like a Driver's License picture.

2. Titles are also essential to think about. This is something that's usually overlooked. You probably just rush to put the video out, but think of a title that you'd click on if you didn't know the YouTuber. "Trip to Walmart" is attractive to fans, but to somebody who doesn't know you, "Trip to Walmart - Police Called" looks a lot better. You're selling the video first and foremost. You'll sell your channel after you hook them.

3. Comments are also something that define you. Replying to every comment is not a good thing, but neither is not replying at all. The reason that replying to every comment is not always positive is that there are a large portion of people who prefer idols who are "semi-unapproachable". A question deserves a reply, but somebody who says that you're cute or that the music in your background is good does not merit a reply. However, this is not consistent with every targetted fanbase. Some fanbases warrant steady supplies of replies. I leave it up to you to gauge and decide which fanbase you're looking for.

These are just a few basic tips for now! If you want to know more, feel free to email me at brandon@silverstonemt.com and I try to reply to as many emails as I can!

Thanks for reading!

Thank you so much! I never knew just how important avatars could be. Titles are still what I struggle with, I want it to be easily searchable but still catchy. I might just have to email you soon!