Youtube Earnings Question

[CoolMoo5]

Yeah it makes sense the team is not employed by the network. But maybe, if you have millions of subscribers (Pewdiepie,smosh,Jenna Marbles, etc.) the ad sales team really does get you more ads. I don't think joining a network with an ad sales team would get someone like me (80 subs, 30,000 views) any more ads or more money. But if the really big people on YouTube with networks I would imagine have a 90/10 split or maybe higher, so for them it might be worth it.

 

[markkaz]

Yeah it makes sense the team is not employed by the network. But maybe, if you have millions of subscribers (Pewdiepie,smosh,Jenna Marbles, etc.) the ad sales team really does get you more ads.

I think that it is disreputable for a company to say that they have an ad sales team when they use an outside service. It's like saying that I have a team who makes cookies for me and then I drive over to the supermarket and buy cookies. That 'team' provides their service to more than one network so for a network to say that it's 'their' team isn't being honest.

And your second sentence is what people should realize. Advertisers generally want the biggest channels with the largest audience. I was a top partner under Fullscreen for a year and they never got ads for my channel. (top 20 by Socialblade rank, top 70 by over-all views rank)

This is when when networks contact me every other day, I'm done with the maybe's. I'm done with the false promises. I'm done with the accounting shenanigans.

Now their scam is to say that you get 100% of your Adsense and they only keep a percentage of the ads that they provide. Somehow, they are shifting Adsense earnings under the Network-provided earnings category.

 

[Shane]

@CoolMoo5 I don't keep track of which networks have ad sales teams but the truth is that even though some may say that they have a 'team', what they really have is that they pay an outside service for the ads. Their 'team' is not employed by them.

That does work for other mediums but when it comes to YouTube, contracted (out-sourced) sales is hard to bring to the table and doesn't really work.

Most of the big networks will have a sales team, usually in either New York or London as they tend to be the main sales points.
For example, to look at Fullscreen's careers open right now they have 7 open positions in sales.

 

[CoolMoo5]

But still after reading all these forums of ytalk I'm starting to realize how good networks are at stretching the truth and misleading partners.

 

[markkaz]

That does work for other mediums but when it comes to YouTube, contracted (out-sourced) sales is hard to bring to the table and doesn't really work.

Most of the big networks will have a sales team, usually in either New York or London as they tend to be the main sales points.
For example, to look at Fullscreen's careers open right now they have 7 open positions in sales.

I want to make sure I understand. Are you saying that these out-sourced/contracted ad sales providers aren't really working as well as desired? If so, is it a matter of the financials? I can imagine that having an extra party in the equation leads to smaller pieces of the pie for all concerned.

 

[Shane]

I want to make sure I understand. Are you saying that these out-sourced/contracted ad sales providers aren't really working as well as desired? If so, is it a matter of the financials? I can imagine that having an extra party in the equation leads to smaller pieces of the pie for all concerned.

Well in any media that requires advertising having it out-sourced will mean it will cost more, it's the same for most things in business too.
Because the agents would take a sales commission (15-25% is normal in the MCN industry) but so would the company you source them from.

But no, that's not the issue, it's more accessibility and security.
You unfortunately cannot just wave a wand and the ads start serving, there's a whole process to it behind the scenes and it isn't really the sort of thing you want to give an outside person access to (I am not sure if even Google would legally allow it).

But to even sell the ads they would need access to figures and demographics and copyright history etc


I just cannot see it working if it even is allowed to happen, it would take just too much effort and money there would be no value in going the out-sourcing route rather than having full-control of an inhouse team.