Youtube as a second income or better

CoolMoo5 said:
Very few YouTuber creators make six figures a year (Jenna Marbles, Smosh, etc).
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Hi CoolMoo5, I'm going to have to respectfully disagree. There aren't that many big companies, like The Ellen Show, and Vevo channels in huge enough numbers to put a dent into the "thousands of channels". Look at SocialBlade, look at all the channels, they're mostly all names we've never heard of. I find no-name channels all the time who quietly make 6 figure incomes, it's really surprising. There are thousands of them. SocialBlade shows the Top 500 channels in all kinds of categories and countries, etc. There may be dozens (maybe even hundreds overall) of the channel types you mentioned, but I'm not seeing thousands of them. Even just within the kids demographics that I'm in, you'll find all kinds of them just in Play Doh, or Legos, or toy unboxings/demonstrations, or learning, or theme park rides, etc., it's mind-boggling! I think you'd be surprised at how much can be made with just Adsense. I'm not comfortable giving specific dollar amounts (not sure what our Adsense contract terms state) but based on where we are now, which is about 20 million views a month, we hit 6 figures worth of Adsense revenue in just 2 1/2 months. It doesn't really take as much as you'd think to hit 6 figures. We should be doubling where we're at now by the end of the year. There are plenty of channels (regular people, not the company channels) making 6 figures a MONTH, much less a year. And that's just Adsense, not including branding deals and merch, etc. Many of those big channels make even more on branding/merch than Adsense, so you can see this is really really big business. Which is funny to think because we're all just making videos we like to make anyways, ha! I may edit this post in a bit, I don't want to reveal too much. But I want to emphasize this is the real deal if you go for it. We're still a little fish but we're diggin' this pond! And the pond is only getting bigger as more viewers flock from TV to online viewing.
 
Video Cranker is dead-on! Again, no specifics, but if you check what types of ads you're getting on your YouTube videos, they are the major players in the world of advertising. YouTube is dramatically tearing the most coveted demographics away from TV, and movie studios and the like have taken notice when promoting their films. Advertising dollars are always going to follow the audience they covet, and right now, YouTube is the major player and currently is still exponentially growing.
 
Curtis Candy said:
YouTube is dramatically tearing the most coveted demographics away from TV, and movie studios and the like have taken notice when promoting their films.
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Yes, not only are movie studios taking notice to promote their films, they're also buying MCNs to get in on this YouTube thing! :) YouTube is a good place to be for content creators!
 
Hey VideoCranker. I did some more research and you are right kids channel are a huge demographic, I guess since I never watch those sort things, so I never thought of that. When I think of YouTube creators I think of vloggers, personalitys, comedians, musicans and gamers. But people who do unboxing and reviews and stuff relating to kids toys are creators and are a big part of youtube. I guess they are the kind of that if you don't watch, you don't know about. Unlike some vloggers, where even if you don't watch them a lot of times people still at least know who they are. DisneyCollectorBr appears to be one of the fastest growing and most viewed channels on YouTube and I don't even know who that is. I think you have some good points, with all the diversity on YouTube, there are a lot of different creators out there. Earlier I pointed out some of the channels making six figures are companies and vevo, and I still think that is true, but I don't think that number is as big as I originally thought.

On another note, thank you disagreeing with me in a kind way. I'm getting so sick of people on YouTube comments, the other day I just made an innocent observation about a video (it wasn't even offensive in any way) and the next thing you know this guy tells me to "suck a d**k." I guess that is why Yttalk is why is a better place to talk then the youtube comment sections.

And when I read your post before but never actually checked out your channel. Wow! You have of views and subscribers.
 
CoolMoo5 said:
DisneyCollectorBr appears to be one of the fastest growing and most viewed channels on YouTube and I don't even know who that is.
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DisneyCollectorBr is totally mysterious, there's been lots of recent articles about who she might be, ha ha! She's definitely way into the 7 figures with Adsense. Some say her husband runs BluCollection (again, speculation) but he has a huge channel too, monster numbers. The vloggers and big comedians and pranksters are much more high profile, famous, personality driven. Probably true for gamers too. Not so much for someone showing you how to make Loom rubber-band wristbands. :) Or opening up surprise chocolate eggs or playing with Disney cars. Or teaching you the ABCs, colors, and shapes! Ka-chingers! Theres a guy I know a few miles from where I live who was making 6 figures as a high-schooler destroying iPhones, iPads, Xbox's, etc., he's doing even better now a couple of years later! People would comment, "why is he destroying such valuable stuff, he could give it away to a poor person", etc. If they only knew. He can help the poor in ways they never could imagine from the revenue he's getting from doing that stuff. Crank it and spank it.
 
Video Cranker said:
Hi CoolMoo5, I'm going to have to respectfully disagree. There aren't that many big companies, like The Ellen Show, and Vevo channels in huge enough numbers to put a dent into the "thousands of channels". Look at SocialBlade, look at all the channels, they're mostly all names we've never heard of. I find no-name channels all the time who quietly make 6 figure incomes, it's really surprising. There are thousands of them. SocialBlade shows the Top 500 channels in all kinds of categories and countries, etc. There may be dozens (maybe even hundreds overall) of the channel types you mentioned, but I'm not seeing thousands of them. Even just within the kids demographics that I'm in, you'll find all kinds of them just in Play Doh, or Legos, or toy unboxings/demonstrations, or learning, or theme park rides, etc., it's mind-boggling! I think you'd be surprised at how much can be made with just Adsense. I'm not comfortable giving specific dollar amounts (not sure what our Adsense contract terms state) but based on where we are now, which is about 20 million views a month, we hit 6 figures worth of Adsense revenue in just 2 1/2 months. It doesn't really take as much as you'd think to hit 6 figures. We should be doubling where we're at now by the end of the year. There are plenty of channels (regular people, not the company channels) making 6 figures a MONTH, much less a year. And that's just Adsense, not including branding deals and merch, etc. Many of those big channels make even more on branding/merch than Adsense, so you can see this is really really big business. Which is funny to think because we're all just making videos we like to make anyways, ha! I may edit this post in a bit, I don't want to reveal too much. But I want to emphasize this is the real deal if you go for it. We're still a little fish but we're diggin' this pond! And the pond is only getting bigger as more viewers flock from TV to online viewing.
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And the best thing of it all, it really looks like these videos are so much fun to make. And I am sure the audience sees it that way, too.

Surely there are tons of channels which run under the radar and don't attract that much attention because there are no public personas totally related to it. Another one I can think about but don't really WANT to think about (because of the mess in all the videos) is "HowToBasic".
 
I think with YouTube it would be very hard to generate the kind of income necessary to comfortably live off of the income. Don't get me wrong, lots of people do, but in the scheme of things it is really only a very small fraction of YouTubers who make it. On the other hand, if you expand your brand beyond YouTube you can make a substantial amount of money (with lots of effort, of course).
 
I've been lucky enough to make a decent amount via YouTube on a monthly basis.

Initially my main aim was for YouTube to pay my monthly mortgage. I far exceeded this and once my channel really starting making me some good money I decided to invest some into better equipment to create more professional looking content.

Hence I took out a 0% interest credit card and purchased my editing equipment - about £5k worth of stuff!

I could have just bought it all, but my plan was to have YouTube earnings pay for it all. Hence I've put the whole lot on a 0% card and every month my YouTube earnings go straight towards paying it all off.
 
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