YouTube as a career?

I think the issue isn't with people deciding to make YouTube their career, it's the sheer amount of people who do that but then don't actually do it. They just continue to post some videos, expecting themselves to magically blow up overnight and become the new Pewdiepie and get rich. While occasionally people get some lucky exposure that skyrockets the popularity of their channel, the real truth of the matter is that for 99% of YouTubers, the size of their channel, the amount of money they can make, etc, will all be determined by how much work they put in.

Everyone is capable of getting their channel to large amounts of subscribers, it isn't a matter of luck, it's just a lot of hard work to get there. So if your goal is to build a career around YouTube, then you need to do things differently from day 1. Treat it like a job, spend long hours on it (especially during that initial stage where you're getting it off the ground), don't wait for the subscribers/views to come to you but instead learn how to attract them (through advertising, SEO, etc), create a business model plan for how your channel is going to be profitable.

It's especially important to do a lot of this from day 1 because for example if you do hope to make money from YouTube you almost certainly want to be selling products (ad money just doesn't cut it unless you're in a country where the dollar goes further than in the US or UK - and even if you are, if you're capable of getting enough views to get enough ad money, you'd be making much much more with a few choice products as well). If you want to be able to constantly reference your products and offer them to your viewers, you should start doing it early. Otherwise what happens is you create this image of "Hey I'm Mr Free. Everything on my channel is free and always will be", and the moment you suddenly drop a product it'll turn off your viewer base, and not only will they not want to purchase it, but they likely will think less of you for switching from 100% free to selling products. On the other hand, if your viewership is conditioned to know that you offer products/services from day 1, that's what they'll expect, and so they'll be happy to hear about new products you have to offer.

As for me? Yes I'm building a career/business around my YouTube channel. It has taken 11 months to get off the ground but I'm now earning about the same as I was in the previous job I quit. That isn't a whole lot, but it's enough, and so the most stressful part of the journey where money was the most tight looks to be over.
 
definitely plan on making a career youtube is as big as its ever been if you put in the work and produce quality content you will get somewhere.
That's true you just need to keep going a never stop.[DOUBLEPOST=1477840338,1477840096][/DOUBLEPOST]
I think the issue isn't with people deciding to make YouTube their career, it's the sheer amount of people who do that but then don't actually do it. They just continue to post some videos, expecting themselves to magically blow up overnight and become the new Pewdiepie and get rich. While occasionally people get some lucky exposure that skyrockets the popularity of their channel, the real truth of the matter is that for 99% of YouTubers, the size of their channel, the amount of money they can make, etc, will all be determined by how much work they put in.

Everyone is capable of getting their channel to large amounts of subscribers, it isn't a matter of luck, it's just a lot of hard work to get there. So if your goal is to build a career around YouTube, then you need to do things differently from day 1. Treat it like a job, spend long hours on it (especially during that initial stage where you're getting it off the ground), don't wait for the subscribers/views to come to you but instead learn how to attract them (through advertising, SEO, etc), create a business model plan for how your channel is going to be profitable.

It's especially important to do a lot of this from day 1 because for example if you do hope to make money from YouTube you almost certainly want to be selling products (ad money just doesn't cut it unless you're in a country where the dollar goes further than in the US or UK - and even if you are, if you're capable of getting enough views to get enough ad money, you'd be making much much more with a few choice products as well). If you want to be able to constantly reference your products and offer them to your viewers, you should start doing it early. Otherwise what happens is you create this image of "Hey I'm Mr Free. Everything on my channel is free and always will be", and the moment you suddenly drop a product it'll turn off your viewer base, and not only will they not want to purchase it, but they likely will think less of you for switching from 100% free to selling products. On the other hand, if your viewership is conditioned to know that you offer products/services from day 1, that's what they'll expect, and so they'll be happy to hear about new products you have to offer.

As for me? Yes I'm building a career/business around my YouTube channel. It has taken 11 months to get off the ground but I'm now earning about the same as I was in the previous job I quit. That isn't a whole lot, but it's enough, and so the most stressful part of the journey where money was the most tight looks to be over.
What kind of products are you selling? shirts? stickers? That's what I feel like the main ones are.
 
As for me? Yes I'm building a career/business around my YouTube channel. It has taken 11 months to get off the ground but I'm now earning about the same as I was in the previous job I quit. That isn't a whole lot, but it's enough, and so the most stressful part of the journey where money was the most tight looks to be over.

Thanks for your comments ~ very insightful, I was wondering how to go about selling products via Yt that are non-beauty related and not internet marketing. Have you experiments with Amazon KDP, I'm wondering how Yt videos could drive sales an ebooks?
 
The competition of YouTube is so real. You need something different, high quality, great personality etc etc. I would love YT as a career is that my goal in the long run? Yes, do I have a back up plan still? Yes. Think of this. Would you do YouTube for free? Even if you have no subs or all the subs in the world, you would still love doing it? That's how you know you love your job. And it's not even a job anymore.
 
Thanks for your comments ~ very insightful, I was wondering how to go about selling products via Yt that are non-beauty related and not internet marketing. Have you experiments with Amazon KDP, I'm wondering how Yt videos could drive sales an ebooks?

I'm honestly still getting the hang of it. I went the Gumroad route because I wanted to keep all my products in one place, in retrospect I suspect I'd have more sales of my e-book if I went with Kindle, but I'm learning as I go so there's always next time. Gumroad is nice for digital products in general though because you can link it directly in videos as it's approved for merch links in cards/annotations/end screens, I forget whether or not you can do that with Kindle.

I'm probably not the best person to ask since every time I've got an influx in sales it's been near enough by accident. Felt like offering a discount to mark hitting a certain subscriber goal and suddenly got an influx of sales. Or mentioned my e-book briefly in a post on a forum I use and immediately had lots of people messaging me expressing interest and asking for a link.

That said I believe the trick to it is simply to have a relevant product for the particular audience watching any given video where it's advertised. If you're doing a video on how to install a particular graphics card, you're going to have a tough time selling your cooking recipe book to the people watching it - but a tech magazine or some useful software or something along those lines would work great.

One of the products I sell is an audio course about Lucid Dreaming, taking people from the basics of having their first Lucid Dream to a lot more advanced stuff etc. So for example if I'm making a video on Lucid Dreaming that's where it'll get a mention, towards the end of the video, with me giving a brief explanation of what the course contains, and then a link to my Gumroad if they want to find out more/get a copy.

That's true you just need to keep going a never stop.[DOUBLEPOST=1477840338,1477840096][/DOUBLEPOST]
What kind of products are you selling? shirts? stickers? That's what I feel like the main ones are.

What you should sell depends entirely on your audience. What do your viewers come to your channel for? Whatever you answer should give you a clue as to what product you'd sell.

I think shirts and that kind of merch is common with a lot of larger gaming channels but that's partly due to the audience shift that happens between larger and smaller channels. Channels of the size of say Markiplier, Pewdiepie, SeaNanners, etc == people are no longer coming there for entertainment, they're coming there to see that particular person. They don't go to watch the game Pewdiepie is playing, they go to watch Pewdiepie. So it's almost like band t-shirts or something, you buy them because you're a fan. Often the people don't even care about the shirts, they just want to support their favourite YouTuber.

Also as a smaller channel getting someone to invest their money just to support you is a lot harder. Part of the "fan experience" is knowing that you're part of a large fan-base, so it often feels better to be a fan of someone that all your friends know, than to be a fan of someone not yet as popular as say Pewdie etc. So given the choice of buying the smaller guy's merch, or the more popular one's merch, they'll pick the latter 99% of the time. So I'd say it's probably better to have products that people will be interested in even if it's their first time viewing your channel. Even the loyal fans will appreciate that because it'll be something that's useful to them too.

My personal thoughts: When I watch gaming channels, I go there to be entertained. I like listening to fun/interesting people while they play some of the games I like. So think entertainment when it comes to your products. Perhaps something like a private weekly gaming podcast for people who subscribe for $5/month?
 
It would be a dream come true if YouTube ended up being our full-time careers! We started doing it for fun, but we have gotten more serious about in the past couple months!
 
I love making YouTube videos, I want it to become a career. You have to love making the content you enjoy before you make it a career, or else you're probably not going to make it.

I love making the videos I make, and will continue to do so for as long as I want lol
 
The only thing people say about "not thinking this way" is to think REALISTICALLY. It will be very very very hard to make it anywhere on YouTube and possibly never - but that doesn't mean to give up or stop trying. I think people just mean to put a certain expectation forth, for example you can't drop out of school, quit your job and live in your friends basement just to do YouTube and stuff like that - you need to uphold your responsibilities as well as do YouTube. But yeah, I'd love it as a career if I could.
 
I wouldn't be too bothered about trying to do youtube as a career, but thats maybe because my music doesnt really involve visuals. I guess seeing it from your point of view, I would love to do youtube full time.
 
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