Which color grade does Zoella use?

Judging by her video, most of her stuff is captured with great lighting in camera, probably a ring light and a couple filler lights for the hair and one or 2 to light the rest of the room. then probably a slight exposure and contrast adjustment, but I am pretty sure there is nothing to crazy going on there im going to say the effect you are wanting is mainly from lighting, shot in natural picture profile, white balance set to whatever her lights are putting out temperature wise (or maybe even auto white balance), with probably a 50mm f1.8 lens.

for reference, I do wedding films on my other channel and am a fill time filmmaker.....I do a lot of color grading lol
 
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