Which Ad Breaks to chose?

[weeeben]

Hi all,

In the monetize with ads section, there's 3 Ad formats, Display, Overlay & Skippable.
they are on automatically.

But after the video loads another section comes up, Ad Breaks.
and automatically the first one is checked, "Before the Video"
Then there's "During the Video" & "After the Video"

I went over my video's to check more options, all of 'em actually with the one During the Video at about 1/4 of the way into the video.

Is this a good idea? or is it too much?
the last one "after the video" would most likely be rarely viewed.
the middle on "during the video" would probably come up most times
and obviously the first one :before the video" would come up everytime.

So what's the general setup? am I putting too many on?
if I had to turn one off which would be best?

Thanks[DOUBLEPOST=1444224255,1444224076][/DOUBLEPOST]just wanted to add that my videos are 10 minutes or more, if that makes a difference

 

[Talooka]

I personally don't like the ones during the video or the overlay ones, so I've begun disabling those on my videos. I figure if I dislike them and I make videos I should at least practice what I preach in a sense

 

[weeeben]

ok thanks, do the ad's during the video go away or do you have to click it away?
is it just like a banner or could it be like a video ad?

 

[Jack Decker]

When I start producing my game show, I will be using a mid-roll ad BUT that is because there's a natural break in the show between the challenger contestant and the champion contestant. Additionally (and more importantly), if the viewer has watched the episode to the mid-roll mark, they're going to want to see who won and thus want to watch the champion compete. In other words, I've built up enough interest by that point, the point is a logical spot to have a tiny commercial break, and I have something of interest that will pull them over the commercial break. I will even be acknowledging the commercial break both before and after. "After the break, we'll see if our champion can..." I will also put in sponsor plugs after the mid-roll marker ("[show title] was produced at the Oceanside Casino located in...") so if YouTube stupidly does its subscription service, there will still be essentially a commercial break there.

If you're just slapping an ad in wherever, don't. An abrupt break in your episode ticks people off and guarantees they'll hit the "Skip Ad" button to get back to the programming.

So look at your episodes. Is there structure to them? A natural point where you can do a commercial break. If so, acknowledge it just as they do on TV and incorporate it into your show. If your show is a cooking show, a possible logical break point might be between prep and cooking. If your show is a gaming show, the break point could be between when you doing another attack (i.e., another beach landing in Boom Beach) or before you go into the next room, which is a good point if you're doing a horror game. If your show doesn't have a natural break point, you can create one by adding a new regular segment onto your show. If you cannot think of a new segment, there's always the standby of reading a few of the viewer comments of the previous video.

From a marketing standpoint, putting commercials at the start of a video simply indicates laziness and/or stupidity by the producer. You need to hook your viewers. Pre-roll commercials don't hook viewers. They do just the opposite. They work against your show. While viewers wait the five seconds for the "Skip Ad" button to appear, they will at least glance at (if not study) the "Related Videos" column and thus you've just given them the opportunity to think, "Oh, here's a more interesting video to watch." Hook viewers, don't give them an opportunity to click away.

As for putting commercials at the end of videos, it would be stupid not to since the VAST majority of people will click away once the episode is over. Thus end-roll commercials don't hurt your show. Yes, they produce little income but that's better than nothing.

As for the overlay ads (the banner ads on videos), I would always recommend never allowing those. You've taken so much time and effort to produce a good-looking video and you're now willing to destroy that by allowing a banner ad to be slapped on top of it? And most people click on the little "X" box in the upper right corner of the banner ad to get rid of it as fast as possible. By them doing so, they're not watching your video but focusing on getting rid of the banner ad. The only way I would recommend allowing banner ads is if you incorporate it into your show. "Oh! Banner ad. I will wait while you click it off. [slight pause] Good. Now as I was saying..."

 

[weeeben]

ok thanks for that, so without a mid-roll break, and overlay ad and an ad at the start, how much would that affect revenue? so if my viewers watch 35% of my video, will there still be something to get some revenue?

my audience is not looking for entertainment, I do educational videos on scrapping and making money from junk, so it's more in the viewers interest to watch my videos because they are getting technical information.
it's very different to say a vlog or a game show, it's valuable information that I give.[DOUBLEPOST=1444261956,1444261830][/DOUBLEPOST]So I guess i'm saying that I don't need to try and encourage my viewers like a game show or to keep them interested, it's information and if they want it they will watch it as there's no alternative to click away.

 

[Jack Decker]

ok thanks for that, so without a mid-roll break, and overlay ad and an ad at the start, how much would that affect revenue?

You mean only having a post-roll ad? Probably very little.

so if my viewers watch 35% of my video, will there still be something to get some revenue?

You mean most of your viewers bail at the 35% mark? Or did you mistype and mean 35% of your subscribers watch your videos?

my audience is not looking for entertainment, I do educational videos on scrapping and making money from junk,

Ah. They're in it for greed. Being a capitalist, I'm cool with greed.

so it's more in the viewers interest to watch my videos because they are getting technical information.
it's very different to say a vlog or a game show, it's valuable information that I give. So I guess i'm saying that I don't need to try and encourage my viewers like a game show or to keep them interested...

Why do you think game shows need to encourage their viewers to keep their viewers interested? Either the viewer is entertained by the show's game or they're not.

it's information and if they want it they will watch it as there's no alternative to click away.

Sorry, but you're wrong here. I clicked on one of your videos and YouTube gave me a lot of "Related Videos" on the right to choose from that talked about recovering precious metals from e-waste that weren't produced by you. If you think you're it, you haven't done much research. Not to mention competition analysis.

Which means you do have competition for eyeballs SO you do need to be more than just giving dry information. The more generic your presentation, the less any of your viewers will be loyal to your channel. The more you develop a cult of personality, the more viewers will become subscribers ... subscribers will become fans ... fans will become promoters ... and so forth.

 

[weeeben]

well it's the opposite as those other video's you would of seen only have the subject matter in the title.
if you understood the subject you would find my info is much more detailed, that's why people are watching.

so then based on your recommendations, removing all the options you suggest would be detrimental to ad revenue.

I tried to watch one of your video's but you don't list your youtube account, that's strange.
sorry if I offended you by referring to game shows, your obviously not cut out for criticism even though I don't know who you are and what your video's look like.

yes, my audience is watching to make money, I wouldn't be so up myself to think they are being entertained.
it's not all about about entertainment, that's been covered by millions of video's, education is a different thing, learning things is valuable, entertainment is just time wasting.

so yeah, we have different genre's of viewers, mine will come back to watch the same thing again, yours will wait for something new, not sustainable.

 

[Jack Decker]

well it's the opposite as those other video's you would of seen only have the subject matter in the title. if you understood the subject you would find my info is much more detailed, that's why people are watching.

First, where did the link go to your YouTube homepage? Second, how do you know why people are watching your videos and not those of those who cover the same topic? Third, I watched some of your and some of theirs. I cannot see much difference ... but, as you said, I don't understand the subject.

so then based on your recommendations, removing all the options you suggest would be detrimental to ad revenue.

No, go back up and read my first reply again. I was advocating mid-roll ads and giving reasons for doing so.

I tried to watch one of your video's but you don't list your youtube account, that's strange.

What part of "When I start producing my game show" did you not understand?

sorry if I offended you by referring to game shows, your obviously not cut out for criticism even though I don't know who you are and what your video's look like.

I wasn't offended. I was asking why you thought game shows needed to "try and encourage" their viewers to watch their shows. And why make the above disparaging remark? That was totally uncalled for.

yes, my audience is watching to make money, I wouldn't be so up myself to think they are being entertained.

Not quite sure what you mean by "so up myself".

it's not all about about entertainment, that's been covered by millions of video's, education is a different thing, learning things is valuable, entertainment is just time wasting.

Education cannot also be entertaining? There are millions of teachers and professors who would strongly disagree with you on that point. Many would even say making education entertaining GREATLY helps with the education.

And just how is being entertained time wasted? Stress relief isn't valuable?

so yeah, we have different genre's of viewers, mine will come back to watch the same thing again, yours will wait for something new, not sustainable.

A game show isn't sustainable? You're kidding, right?

 

[weeeben]

First, where did the link go to your YouTube homepage? Second, how do you know why people are watching your videos and not those of those who cover the same topic? Third, I watched some of your and some of theirs. I cannot see much difference ... but, as you said, I don't understand the subject.

 

[Talooka]

I learned a lot from rreading through this, and thank you @Jack Decker for the very detailed response