What is considered a good retention rate?

What matters most is total watch time. Getting 50% retention on a 10 minute video is better than getting 99% retention on a 5 minute video. Retention is great, but it's meaningless if it doesn't ultimately extend your total watch time across your channel. That being said, a high retention still in a way signifies that your content is interesting and worthy of the viewer's time to sit through as much as they can. One thing to analyze in retention are the timestamps in the video that has the highest drop off. These are you markers identifying points where viewers lose interest. You can decide to try and figure out why that's the case then fix it, or place a card/annotation around that point to lead them into another video. Again, the goal is to not only keep people watching your video as long as you can, but also keep people on your channel as long as you can.
 
ilikepstrophies said:
At 1,000 views it's a small sample to look at. I notice your most recent videos are longer than the previous ones which were in the 2-3 minute range. How are the retention on the newer/longer videos individually? That could be a better indicator of your hooking power.
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Thats a good point.

Here is a sample of the last few

GoPro vs Iphone- 77%
Salomon Shoe review - 59%
Q&A- 74%
Travel Cheap- 75%
Toronto part 2- 84%
Toronto part 1 - 78%
We Bought a GoPro - 79%[DOUBLEPOST=1476820094,1476819988][/DOUBLEPOST]
PictureFIT said:
What matters most is total watch time. Getting 50% retention on a 10 minute video is better than getting 99% retention on a 5 minute video. Retention is great, but it's meaningless if it doesn't ultimately extend your total watch time across your channel. That being said, a high retention still in a way signifies that your content is interesting and worthy of the viewer's time to sit through as much as they can. One thing to analyze in retention are the timestamps in the video that has the highest drop off. These are you markers identifying points where viewers lose interest. You can decide to try and figure out why that's the case then fix it, or place a card/annotation around that point to lead them into another video. Again, the goal is to not only keep people watching your video as long as you can, but also keep people on your channel as long as you can.
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Great point I just posted my retention rates for the past few videos. They are sitting around 5-9 minutes in length for the most part. I will take a look though at analyzing drop off points in the video.
 
Sunsbookishgamesx said:
how do i find out mine
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Under the "creator studio." Look on the left hand side there is a tab called "analytics." That will dive into the different stats. Depending on how your dashboard is set up you can also usually see a quick overview when you jump into the creator studio.
 
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