Was YouTube A Bust This Year?

Franklin said:
You're right. Youtube doesn't owe small channels any promotion. However, YouTube owes promotion for small channels to itself. Not every big channel is going to last forever and YouTube will need more big channels in the future for revenue.
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Yea, but those channels will rise organically as people find the content they want to watch. Youtube doesn't owe you that, it's up to you to have your channel in place for when the new trend takes off. Like I said, channels break out constantly. If your channel isn't maybe you're the one doing something wrong or you don't have content that people are looking for. I literally just watched a channel go from 20k to 200k in a couple of months. Plenty of people are finding an audience on Youtube without promotion...
 
I cant agree youtube doesn't like small youtubers in 2015...

This time last year I had 5 subs...yes FIVE..im not a big youtuber but ive focused mainly on improving the quality of my videos and consistency and my channel is growing. Keep your head up and everything will work out :D
 
yeah, i gotta jump on the complain train. I am making more content, have way more subscribers.. yet my ad revenue is lower than ever
 
[QUOTE="Kaleido, post: 1775395, member: 36774]"I literally just watched a channel go from 20k to 200k in a couple of months. Plenty of people are finding an audience on Youtube without promotion...[/QUOTE]

I think 20k to 200k is much easier than 0k to 20k. How did that channel progress from 0 to 20k and how long did it take? Did they get help from other Youtubers at all? What genre are they? Some genres are much harder to break into than others. I was talking to my daughter the other day and asking her about various gamers and telling her to get tips from seeing how other successful Gaming channels started out. One by one I asked her about her favorite gamers. Stacy plays, dantdm, etc. It seemed like 90% of them got help or a head start from other prominent youtubers along the way. I'm not saying it's not possible to grow a gaming channel without help, but it seems like many of the top gaming channels today did get a leg up along the way. I'm sure there are some examples of gaming channels recently that have gone from starting from scratch to a couple hundred thousand subscribers over a relatively short period of time, but I haven't seen many examples of that.

As far as YouTube promoting big gamers, if they are so high on retention and long session length as indicators of quality content, then why would they be afraid to put their money where their mouth is and promote smaller channels whose average relative retention is high which would indicate quality content that people would want to see? I mean, I realize that promoting PewDiePie in that list of popular channels is a sure bet, but theoretically they could do just as well if not better by promoting smaller channels with high retention rates.
 
I can't complain too much but there have been a few developments that haven't exactly helped me, such as the children's app, and Adblock.
 
babyteeth4 said:
I can't complain too much but there have been a few developments that haven't exactly helped me, such as the children's app, and Adblock.
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I can see how the childrens app might be an issue for you, but how are you determining that there has been an increase in the use of adblock? I have trouble differentiating that from the possibility that the market continues to be saturated with more videos than there are ads to go around, and that there are simply less ads to go around, which would also result in a lower percentage of monetized views.
 
WilliamRayWalters said:
I can see how the childrens app might be an issue for you, but how are you determining that there has been an increase in the use of adblock? I have trouble differentiating that from the possibility that the market continues to be saturated with more videos than there are ads to go around, and that there are simply less ads to go around, which would also result in a lower percentage of monetized views.
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Adblock usage has greatly increased since last year, according to Pagefair & Adobe. (source: https://blog.pagefair.com/2015/ad-blocking-report/)

Quick Facts:
  • Ad blocking estimated to cost publishers nearly $22 billion during 2015.
  • There are now 198 million active adblock users around the world.
  • Ad blocking grew by 41% globally in the last 12 months.
  • US ad blocking grew by 48% to reach 45 million active users in 12 months up to June 2015.
  • UK ad blocking grew by 82% to reach 12 million active users in 12 months up to June 2015.
 
babyteeth4 said:
Adblock usage has greatly increased since last year, according to Pagefair & Adobe. (source: https://blog.pagefair.com/2015/ad-blocking-report/)

Quick Facts:
  • Ad blocking estimated to cost publishers nearly $22 billion during 2015.
  • There are now 198 million active adblock users around the world.
  • Ad blocking grew by 41% globally in the last 12 months.
  • US ad blocking grew by 48% to reach 45 million active users in 12 months up to June 2015.
  • UK ad blocking grew by 82% to reach 12 million active users in 12 months up to June 2015.
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Well, those numbers are certainly crazy, but I can't really trust the validity of studies done by a company whose services are primarily counter-ad-blocking software. I would like to see an unbiased source with credible data as I do not believe the numbers are anywhere near that high.
 
I see your point. It's hard to say based on the experiences of one channel whether Adblock is responsible for slowing growth this year more than, say, the YouTube search algorithm, which can wield tremendous power over whether a channel succeeds wildly or just gets by. I would guess in my instance that the children's app is a much greater force. Channels that were routinely suggested by the children's app (we were not one of them) did EXTREMELY well this year--I'm talking a tenfold increase in views.
 
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