Video Length & Revenue

K

Kyle.

Loving YTtalk
What has everyone's experience been with the revenue they receive in relation to how long their video is? For example, do you think a 4 minute video will earn a noticeable amount more vs. a 1 minute video? Assume all factors are the same for before videos besides their length - they both have the same audience retention, and all the views are in the same general location, let's say US, etc.
 
The length of the video has nothing to do with how much you get paid, unless you put ads throughout your video. (Sometimes people will put an ad in the middle of their video if it's really long)
 
I'd say it doesn't matter how long the video is. So long as people watch a majority of it, Youtube counts that as a view. So revenue would probably stay the same.
 
Aaayron said:
I'd say it doesn't matter how long the video is. So long as people watch a majority of it, Youtube counts that as a view. So revenue would probably stay the same.
Click to expand...
With that logic, then a bunch of people refreshing a page would get you revenue. I would imagine dvertisers are going to pay differently dependent upon how long their ad is viewed, interaction (clicks, not skipping, popping the overlay ad back up when it minimizes, how long it is on their screen in relation to the video (overlay ads), etc).

For example, a 15 second video isn't going to have prerolls so it will obviously earn less.
 
Kyle. said:
With that logic, then a bunch of people refreshing a page would get you revenue. I would imagine dvertisers are going to pay differently dependent upon how long their ad is viewed, interaction (clicks, not skipping, popping the overlay ad back up when it minimizes, how long it is on their screen in relation to the video (overlay ads), etc).

For example, a 15 second video isn't going to have prerolls so it will obviously earn less.
Click to expand...
That's what I meant. People watching your videos longer would count as a view, not the ones who leave after 6 seconds or something.
 
Aaayron said:
That's what I meant. People watching your videos longer would count as a view, not the ones who leave after 6 seconds or something.
Click to expand...
As long as the video is played it will count as a view, try it yourself. Upload a video, play it, and once the video plays a couple seconds, refresh it.
 
Kyle. said:
As long as the video is played it will count as a view, try it yourself. Upload a video, play it, and once the video plays a couple seconds, refresh it.
Click to expand...
Before, I used to watch my videos all the time looking at its stats and stuff. I only got 1 view per day despite the fact that I checked out my vid some 5-8 times. I think Youtube had that problem/exploit fixed in 2010/2011. I think.
 
Short videos don’t get many in-stream ads thus making short videos earn a lot less revenue compared to loner videos. In my experience and I am active on YouTube for 3 years now videos above 10 minutes get the best ads and so get the highest revenue.


So to answers your question videos that are longer than 10 minutes have more chance of getting in-stream (high paying ads) than videos that are under the 10 minutes mark.
 
You must log in or register to reply here.
Back
Top