The Sub # is Not Everything

Thanks for posting this ZachYT - it's interesting information.

Coincidentally, today I noticed a tab on my analytics "overview" page that allowed me to see how many views were from subscribers and how many were from non-subscribers. I don't know if this is a new feature or if (more likely) I have just never noticed it before.

I have been focussing a lot on building my subscriber base, so was surprised to see that of the 19,060 views in the last 30 days, only 249 were from my 783 subscribers. There's probably a number of reasons for this, and I want to look closer at each video's stats, but it certainly made me realise that as you rightly point out Subscribers are not the "be all and end all".

My channel addresses a very specialised subject, so my main objective is to improve my SEO. The longer videos that I have posted have average retentions of between 35% and 45% and have resulted in some great direct enquiries from clients - so I guess I need to keep doing what I'm doing and focus on improving the quality.
 
Yachts For Sale said:
My channel addresses a very specialised subject, so my main objective is to improve my SEO. The longer videos that I have posted have average retentions of between 35% and 45% and have resulted in some great direct enquiries from clients - so I guess I need to keep doing what I'm doing and focus on improving the quality.
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Indeed, certainly feel like for your kind of content focusing on the SEO aspect of it is crucial! And you're far more likely to drive views through search than through subscribers - buying a Yacht is major purchase! Make sure you're posting to a website where you can write about the very yacht you talk about in the video. That will help to supercharge your SEO.
 
So my overall retention is 61% and that's for the lifetime of my channel. I try to keep my vids between 3-5 minutes, so I think that's helped with my overall retention.
 
I'm constantly cutting trying to get it around 5 minutes for audience retention purposes... I always write too much and film too much... better than having too much than too little I guess[DOUBLEPOST=1429715110,1429715087][/DOUBLEPOST]I'm constantly cutting trying to get it around 5 minutes for audience retention purposes... I always write too much and film too much... better than having too much than too little I guess
 
freshjiivetv said:
So my overall retention is 61% and that's for the lifetime of my channel. I try to keep my vids between 3-5 minutes, so I think that's helped with my overall retention.
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I think you surely have an above average retention rate. This must resulting in your videos having good rankings. Do you experience that?
 
Squeal Cat said:
I think you surely have an above average retention rate. This must resulting in your videos having good rankings. Do you experience that?
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I find that I'm able to rank most of my videos fairly well, for example if you go and search "indie games" on YouTube I should come up in the first top 10. Not sure if this has any effect on my retention rate though. I think the average retention rate for gaming channels is usually 30-40% and that's even with big YouTube gaming channels. I haven't seen any stats for large non-gaming channels and what their retention is, but I assume it may be higher than gaming channels.
 
freshjiivetv said:
I find that I'm able to rank most of my videos fairly well, for example if you go and search "indie games" on YouTube I should come up in the first top 10. Not sure if this has any effect on my retention rate though. I think the average retention rate for gaming channels is usually 30-40% and that's even with big YouTube gaming channels. I haven't seen any stats for large non-gaming channels and what their retention is, but I assume it may be higher than gaming channels.
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Thank your for sharing your experience. For such a popular search term you surely do rank high! And the high ranking is because of your high retention rate. And the higher ranked, the more people are able to find. Also people who aren't interested in your subject, and click away, and thus effecting audience retention (thus ranking) negatively :). But that's inevitable.

30%-40% is what's been considered average-allright. I have 25%-30% which I consider as subpar. But I can't have it all :D
 
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