The 'ol' Big Youtubers vs Small Youtubers complex

Flammy said:
Someone else will just post it, so I don't really mind having it again.

My perspective as a 'large channel'
  • I get requests for colab/shoutouts/linking/box4box/etc/etc/etc probably 20 times per week. Roughly 3 per day.
  • I get dozens of comments per day that are "check out my channel"
When you are smaller you say to yourself 'I have ever intention of helping smaller channels out when I get big!' then when you DO get big, you realize the reality: Everyone wants a shoutout. And if you are nice to a few channels and help them, MORE will ask. You quickly have to draw a line somewhere. It isn't about "not helping the competition" or "I want to keep my subscribers to myself".

  • Difficulty of only a channel or two to feature
  • Not spamming subscriber feed, facebook feed, twitter feed, etc.
  • Honestly, most channels are boring. 99% of the time they are doing the exact same thing that a dozen or a hundred other channels are doing.

If you want a shoutout/colab/etc with a large channel do one of the following:
  1. Offer value - This is hard, not everyone has something to offer. For example: I know a guy who got his start making minecraft maps. A big YouTuber liked them, they colaborated. He provides content, big youtuber provides exposure/shoutouts.
  2. Impress them - Unusual content, awesome content, whatever - it had better stand out from the rest.
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Great point! i suppose once you start helping out a few to many people then more and more expect help and the value of your promotion becomes less and like you say, spam, which will start to p**s off your own audience
 
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From a business stand point, I wouldn't help a small channel out unless if it was mutual beneficial to me also. Views and subs equals money, so I'm not going to give anyone my view or subs got bills to pay as well. We all entered a saturated market and it's difficult to have a niche when everyone has done everything already. I also see big channels stealing new channels ideas and take it as there own. This over anything I feel is messed up but its a dog eat dog world.
 
SLiCkxWiLL said:
We all entered a saturated market and it's difficult to have a niche when everyone has done everything already.
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I get what you're saying, but I disagree. All of YouTube is a personality-based medium. It's not production value, it's not content.

Every individual has something unique to offer - the market for "SLiCkxWiLL" can't be saturated, unless you're competing with a clone's channel.
 
gisikw said:
I get what you're saying, but I disagree. All of YouTube is a personality-based medium. It's not production value, it's not content.

Every individual has something unique to offer - the market for "SLiCkxWiLL" can't be saturated, unless you're competing with a clone's channel.
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Your right my name is unique but the content I produce is not. That goes for the vast majority of all Youtube channels. People watch content, name means almost nothing unless you build an established brand. Everything has already been done before, so having a niche in a saturated market is hard because most people wont give you the chance because they have brand loyalty to there own channels they like.
 
SLiCkxWiLL said:
Your right my name is unique but the content I produce is not. That goes for the vast majority of all Youtube channels. People watch content, name means almost nothing unless you build an established brand. Everything has already been done before, so having a niche in a saturated market is hard because most people wont give you the chance because they have brand loyalty to there own channels they like.
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People watch personality - not content.
 
gisikw said:
People watch personality - not content.
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lol seems we see youtube differently my friend. I perhaps am looking too much into a business stand point on this, and I can see how ones personality can influence on viewers. Thanks for unintentionally helping me out lol :)
 
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