Successful on YouTube - The 22 step guide to do it the right way

16. Check your "competition"
It's actually not nice to call anyone "competition", but hey, you make videos for people to see them and to get views and subs. If you think you are the only one out there, well, something is wrong. If you check the ones that do what you do but better, you can try to "copy" them with their success or do something that is better and in the longterm overtake them. Your competition doesn't sleep and if they do it's your chance to create something better.


You make many good points but let me talk honestly about this one. My niche is the toy collecting hobby. I have no problem with people sharing their hobby and collection through making videos. But if they are going to start copying my formats, my themes, my titles, etc, and they are monetizing their videos, then they are my competition (if not imposters).

They try to go to my most popular videos and leave the last comment so that they can get free exposure. Sorry, not on my channel, comment deleted.

They try to post on my videos, "I have the newest cars". Sorry, my channel is not for you to freely advertise your channel. You don't walk into McDonalds and say, "Hey! I sell hamburgers over here at Burger King too". Delete, block.

While I do subscribe to many toy car channels, some of them are subs just to keep an eye on what they are doing. If they are competition, I will never comment or Like a video and give them promotion. If they are "doing their own thing" and creating their own unique conent, I will try to watch, comment and rate and support them.

Actually, I don't even have to sub to them to keep an eye on them. I just bookmark their SocialBlade page and I can see how their last 25 videos are doing and what subjects they are covering. Here's my link so you know what I'm talking about.

http://socialblade.com/youtube/user/racegrooves/videos

Now don't get me wrong, I'm a friendly guy. I reply to probably a thousand comments a month. I give shout-outs on videos that cumulatively have MILLIONS of views. But business is business and I worked hard to get where I'm at.
 
They try to post on my videos, "I have the newest cars". Sorry, my channel is not for you to freely advertise your channel. You don't walk into McDonalds and say, "Hey! I sell hamburgers over here at Burger King too". Delete, block.

Actually Burger King kinda does that. Not inside McDonalds, of course, but with ads right in front of their restaurant.
 
There's never anything new in these "guides", they're essentially just pasted from the guidebook.
 
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