Kesler's Dad
Well-Known Member
So I blasted off my first two AdWords campaigns yesterday and it's been a fun little experiment so far playing around with it. Seems like I've been getting a fair amount of extra views from it (ex. received about 550 total views according to analytics since I started the campaign and I've only paid for about 200).
Some questions for the seasoned vets...
1. Earned Views... I noticed that it's higher than the view count for one of my campaigns. How can it be more than the view count if, as they describe it, "multiple views from the same person will each be counted as a single earned view"? Would seem that the earned view count can never exceed the view count.
2. If you have two identical campaigns and you increase your daily target, will that increase the number of impressions AdWords gets you? I'm struggling to hit those daily targets. Maybe my bid is too low (0.02 to 0.03 per view).
3. Any metrics I should target? For example, $/sub, earned views/views, total views/paid views, ...etc...
4. Is there a delay on when new subs are measured? I got an email notification of a new sub but the total didn't change. Also noticed it shows more subs on my channel than on my analytics.
5. With respect to the cost per view that we pay. Are those "hard" set or would YouTube allow lower bids to get more impressions if those videos have good metrics as they related to retention/session watch time? I ask because almost none of the channels I picked gave me any impressions at 0.01 when I started. At 0.02 early on in the campaign, I barely got anything. Now at 2 cents, things are flying!
Things I've learned...
1. Need a stronger call to action (no subs yet - spoke too soon, just noticed 3 new subs. How about that?)
2. Need to reduce my intros to make up for the slight downward bump in retention at the beginning of the videos.
3. Tweak my content so that I can incorporate some trending topics.
4. The US market is expensive or AdWords doesn't want to show me there.
Anyhow, really greatful to all the guys like KidsCorner, ToysforKids, KiddieToyReview, and FamilyToyReview who've shared their AdWords tips over the last while on these forums. Did a lot of reading and it didn't feel that intimidating to jump in.
It's all going to be about tweaking now!
Some questions for the seasoned vets...
1. Earned Views... I noticed that it's higher than the view count for one of my campaigns. How can it be more than the view count if, as they describe it, "multiple views from the same person will each be counted as a single earned view"? Would seem that the earned view count can never exceed the view count.
2. If you have two identical campaigns and you increase your daily target, will that increase the number of impressions AdWords gets you? I'm struggling to hit those daily targets. Maybe my bid is too low (0.02 to 0.03 per view).
3. Any metrics I should target? For example, $/sub, earned views/views, total views/paid views, ...etc...
4. Is there a delay on when new subs are measured? I got an email notification of a new sub but the total didn't change. Also noticed it shows more subs on my channel than on my analytics.
5. With respect to the cost per view that we pay. Are those "hard" set or would YouTube allow lower bids to get more impressions if those videos have good metrics as they related to retention/session watch time? I ask because almost none of the channels I picked gave me any impressions at 0.01 when I started. At 0.02 early on in the campaign, I barely got anything. Now at 2 cents, things are flying!
Things I've learned...
1. Need a stronger call to action (no subs yet - spoke too soon, just noticed 3 new subs. How about that?)
2. Need to reduce my intros to make up for the slight downward bump in retention at the beginning of the videos.
3. Tweak my content so that I can incorporate some trending topics.
4. The US market is expensive or AdWords doesn't want to show me there.
Anyhow, really greatful to all the guys like KidsCorner, ToysforKids, KiddieToyReview, and FamilyToyReview who've shared their AdWords tips over the last while on these forums. Did a lot of reading and it didn't feel that intimidating to jump in.
It's all going to be about tweaking now!
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