Real Talk: TAGS

JasonHorton

LinkedIn Famous
I see a lot of posts about tags. They aren't important.

They aren't UN-important either, but they will not make or break your video. After about 48 hours, the tags lose their value, and watch time, engagement, etc take over. Driving yourself nuts trying to figure out the perfect tags, without a good title, thumbnail and I suppose description, tags are kind of meaningless as far as the big picture.

I do sometimes use Google Trends for keywords, or just search what people are searching on YouTube in the auto-generate part.

If you have your title and thumbnail (and good content!) in order, the tags are just going to help the optimization along in the beginning a bit.
 
Yep, not important. YouTube doesn't need any assistance in figuring out what search terms should be relevant to your video, so it just randomly tries things on it's own until they work. This takes roughly 48 hours for the magical fairies to make enough guesses for accuracy.
 
This is good to know. I don't spend a ton of time on tags, and my tags aren't all that creative, so it's nice to know that I am not shooting myself in the foot too much!
 
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