Question

Deban Datta

Deban Datta

Active Member
What are the most necessary things to increase subscribers of a YT channel? Is my channel is ready to do that, if not then what should I do? I need some realistic advice.

Thank you.
 
Hi Deban, first off I like your visual effects work, they're really good, keep it up man!
However, I honestly don't know what your channel's suppose to be.. is it a commercial, promotional, show off your design work or something channel? The videos you upload were interesting in a television level, but can't see how it would engage your audience online.
 
You only have FIVE videos on your channel. The newest one is a week old (which is great) but the second newest one is a month old and the other three are over a YEAR old. Come on, man. Are you really seriously wondering why your channel hasn't taken off?

As for advice for growing your channel...

1) Increase your release schedule to at least weekly. Longer than weekly and people will begin forget about you.

2) Pick a SINGLE topic for your channel. I agree with Miketastic in that I don't know what your channel is about. Your five videos seem to be about different things. Viewers subscribe to SINGLE topic channels. Even when the channel is NOT a single-topic channels. What I mean by that is that viewers don't subscriber for variety but because ONE of your videos was of interest to them. That ONE video is the topic that interests them. They subscribe to get more videos on that ONE topic. However, if the viewers get too many off-topic videos (off topic for them), they will unsubscribe. Never give your subscribers a reason to unsubscribe.

As for which SINGLE topic your channel should be about, that's easy. What topic have you had the longest and strongest passion for? Make that topic the single topic of your channel. You'll need that burning passion to keep pumping out videos.

Now I've read your "About" section and it looks like you want to use your channel to get clients for your digital marketing consultancy. That's fine. But then you need to make your videos in such a way that they help make you the go-to expert on that topic. Maybe do critiques of TV ads, movie previews, and possibly the best ones to do is YouTube channel intro/trailer videos. If you want to go this route, you HAVE to get your face into your videos. You could do the full-screen typical talking head, but if you're reviewing TV ads, I would recommend you take a page from the gaming channels and put your image up in the upper right corner so as you show the ad, you can be seen talking about it. And manhandle the TV ads. Freeze, rewind, zoom in, etc. with them.

3) Make an intro video for your homepage that is 30 second to a minute long. First talk about what is the topic of your channel ... then who you are (people subscribe to people, not channel) ... then tell your release schedule ... and then do ONE call-to-action and that is for them to subscribe. Don't monetize your intro video. The intro video is an ad for your channel. Don't have another's ad hurt your ad.

4) If you are monetized, you can use the scheduler to regularly release videos. Always always ALWAYS build up a backlog of videos sitting in your scheduler. Do this not just for vacation time but in case you get sick, your computer crashes, your internet connection goes down, you get writer's block, etc. It also gives you breathing space. If you release a video everyday, fourteen videos in your scheduler represents two weeks of episodes before you have to produce another video.

5) Work on your thumbnails and video titles. Do a YouTube search on how to do thumbnails and video titles. There's a lot of good videos out there about both topics.

6) Subscribe to Tim Schmoyer's "Video Creators" and mine its archive. You can and should spend days in its archive.

7) Make up a flyer. Use yellow paper to draw the eye. Have tear-off tabs at its bottom that has your channel's name and its YouTube URL. Post it everywhere you can within reasonable driving distance. By "reasonable" I mean as far as you are willing go to promote your channel. Laundry mats, bus stops, supermarket bulletin boards, and telephone poles at intersections are good places to post. Get a map of your city and mark on it where you've posted them. Once a week, revisit those locations and replace missing, all tear-off tabs gone, torn, etc. posters. Always keep a box of these flyers in your car so when you travel, you have them right there with you and you can post them wherever you go. If you go on a trip, put a stack of posters into one of your suitcases and take a half day and post everywhere there.

8) After you've uploaded at least twenty-five videos and have at least 1,000 subscribers, email your local media (newspapers, radio stations, and TV stations) by sending them a press release about your channel and you. Stress that you're a local boy. Newspapers, radio stations, and TV stations are ALWAYS on the look out for "local color". If you get on a radio talk show, try to be funny on it. The more funny you are, the more likely they'll ask you to come back again.

9) Lastly but most importantly, collaborate, collaborate, and collaborate. You're a very tiny channel right now but everyone has to start from somewhere. Your best bet is to contact local YouTube channels. As you grow, contact larger and larger channels that match your new size. Always propose an activity for the collaboration and never just that you want to do one. After you release a collaboration video, send links to it to other local YouTubers to show them how you do collaborations and invite them again to do one with you. Go to ALL YouTube conventions that you can afford to go to. Find out who's going and suggest you meet up for at least an interview of them. Doing it while you're at a friendly restaurant gives it a good backdrop. Don't worry about the sound.
 
Thanks to all of you for your valuable advices. These were really exclusive to make my channel more effective. Thank you.
 
Jack Decker said:
You only have FIVE videos on your channel. The newest one is a week old (which is great) but the second newest one is a month old and the other three are over a YEAR old. Come on, man. Are you really seriously wondering why your channel hasn't taken off?

As for advice for growing your channel...

1) Increase your release schedule to at least weekly. Longer than weekly and people will begin forget about you.

2) Pick a SINGLE topic for your channel. I agree with Miketastic in that I don't know what your channel is about. Your five videos seem to be about different things. Viewers subscribe to SINGLE topic channels. Even when the channel is NOT a single-topic channels. What I mean by that is that viewers don't subscriber for variety but because ONE of your videos was of interest to them. That ONE video is the topic that interests them. They subscribe to get more videos on that ONE topic. However, if the viewers get too many off-topic videos (off topic for them), they will unsubscribe. Never give your subscribers a reason to unsubscribe.

As for which SINGLE topic your channel should be about, that's easy. What topic have you had the longest and strongest passion for? Make that topic the single topic of your channel. You'll need that burning passion to keep pumping out videos.

Now I've read your "About" section and it looks like you want to use your channel to get clients for your digital marketing consultancy. That's fine. But then you need to make your videos in such a way that they help make you the go-to expert on that topic. Maybe do critiques of TV ads, movie previews, and possibly the best ones to do is YouTube channel intro/trailer videos. If you want to go this route, you HAVE to get your face into your videos. You could do the full-screen typical talking head, but if you're reviewing TV ads, I would recommend you take a page from the gaming channels and put your image up in the upper right corner so as you show the ad, you can be seen talking about it. And manhandle the TV ads. Freeze, rewind, zoom in, etc. with them.

3) Make an intro video for your homepage that is 30 second to a minute long. First talk about what is the topic of your channel ... then who you are (people subscribe to people, not channel) ... then tell your release schedule ... and then do ONE call-to-action and that is for them to subscribe. Don't monetize your intro video. The intro video is an ad for your channel. Don't have another's ad hurt your ad.

4) If you are monetized, you can use the scheduler to regularly release videos. Always always ALWAYS build up a backlog of videos sitting in your scheduler. Do this not just for vacation time but in case you get sick, your computer crashes, your internet connection goes down, you get writer's block, etc. It also gives you breathing space. If you release a video everyday, fourteen videos in your scheduler represents two weeks of episodes before you have to produce another video.

5) Work on your thumbnails and video titles. Do a YouTube search on how to do thumbnails and video titles. There's a lot of good videos out there about both topics.

6) Subscribe to Tim Schmoyer's "Video Creators" and mine its archive. You can and should spend days in its archive.

7) Make up a flyer. Use yellow paper to draw the eye. Have tear-off tabs at its bottom that has your channel's name and its YouTube URL. Post it everywhere you can within reasonable driving distance. By "reasonable" I mean as far as you are willing go to promote your channel. Laundry mats, bus stops, supermarket bulletin boards, and telephone poles at intersections are good places to post. Get a map of your city and mark on it where you've posted them. Once a week, revisit those locations and replace missing, all tear-off tabs gone, torn, etc. posters. Always keep a box of these flyers in your car so when you travel, you have them right there with you and you can post them wherever you go. If you go on a trip, put a stack of posters into one of your suitcases and take a half day and post everywhere there.

8) After you've uploaded at least twenty-five videos and have at least 1,000 subscribers, email your local media (newspapers, radio stations, and TV stations) by sending them a press release about your channel and you. Stress that you're a local boy. Newspapers, radio stations, and TV stations are ALWAYS on the look out for "local color". If you get on a radio talk show, try to be funny on it. The more funny you are, the more likely they'll ask you to come back again.

9) Lastly but most importantly, collaborate, collaborate, and collaborate. You're a very tiny channel right now but everyone has to start from somewhere. Your best bet is to contact local YouTube channels. As you grow, contact larger and larger channels that match your new size. Always propose an activity for the collaboration and never just that you want to do one. After you release a collaboration video, send links to it to other local YouTubers to show them how you do collaborations and invite them again to do one with you. Go to ALL YouTube conventions that you can afford to go to. Find out who's going and suggest you meet up for at least an interview of them. Doing it while you're at a friendly restaurant gives it a good backdrop. Don't worry about the sound.
Click to expand...

Thank you very much for a detail guideline. :)
 
Deban Datta said:
Thank you very much for a detail guideline. :)
Click to expand...
Its about consistency to begin with. If you are big on instant gratification then YouTube is probably not for you. Set up some realistic goals like 10 subs a month and upload at least 1 if not more videos a week on certain days to get people wanting to watch and so they know when to check back.
 
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