Paid Promotions on Youtube

binky VS bunson

binky VS bunson

LoL Guys
I've never done it. Know all about Facebook advertising, but who has paid ol' Youtube to target their audience?

How does it work? Any Luck? Results?
 
In Analytics I see how many views I get from ads, I see how many subs this video converts directly and I can see how many people follow the annotations to other videos of mine. Is it effective? That depends on what you call effective. My goal is to get that click from a new viewer who I couldn't target differently. After that it's my own fault if I can't convince him to watch more of my content or to subscribe not the fault of advertisement.
It's hard to measure success directly. A single video view hardly directly makes somebody to subscribe but it may build that awareness of my channel that it needs to subscribe next time a viewer watches my video.
 
What I do is that I try to narrow down my ad target audience as much as possible by keywords to give them what they are really looking for. My hope is that these people will then watch my video all the way through for a high audience retention that boosts my videos in YouTube ranks but again that's hard to measure directly.
 
You must log in or register to reply here.
Back
Top