Vine is pretty much just Snapchat except instead of the videos disappearing, they are permanent and also only 6 seconds long.
How is it like SnapChat if it ignores the core feature of SnapChat? I don't think of SnapChat as
just an app that allows you to send photos & videos and have them disappear, providing a level of comfort. I think of it as an app
that has captured the world's attention and utilized people's desire to share with no care, on a whim & whenever they want. So how does Vine = SnapChat? Vine allows you to send photos & videos to your friends. The level of comfort that SnapChat provides (through deleting the media) is also found in Vine's video collection of people acting silly, hilarious & goofy. When you are surrounded by people that don't judge and are submitting media for the sole purpose of entertainment (plus, there's so many people on Vine you will NEVER watch every single one, which means people feel they can just blend into the crowd, providing comfort from the lack of full on attention), you end up feeling comfortable participating.
What's the point of this post?
Vine & SnapChat thrive on the same human traits and desires. They coexist.
Who's to say your app can't exist too?
What is Vine?
- Not the lazy person's YouTube
- Not a replacement for YouTube
- Full of marketing potential
- Personal branding
Marketing Potential is the ability to publish low risk (for time wasting) media. People are very likely to watch a Vine even if the title or thumbnail isn't fully interesting. Why? Because they could find the 10 worst and most boring Vines ever and still have only wasted a minute of their life. Compare that to a 10 minute video that provides nothing to the viewer except their false hope of "maybe it gets better after 5 minutes" (which deceptively convinces them to keep watching, hoping it doesn't continue to suck).
Think of all the ways you could market in a Vine.
The Vine could be 100% commercial.
You could wear a shirt, advertising your brand or product, while you do something great on Vine.
Better idea. Wear that shirt in every single Vine you ever make.
Personal Branding is very apparent. Many people fall in love with the content a YouTuber produces, not their personality. It's the facts, information, advice, or guides they want - Not the person's humor or commentary. Sure, repeat viewers eventually fall in love with the YouTuber, but they fall in love with the specific content first in many cases. How is Vine different? If you can't be amazing in 6 seconds, people aren't going to look at your other videos. If you're a video blogger, your videos might answer some questions that viewers need answered. Or maybe they want to see your FALL HAUL, or unboxing bananas video. But on Vine, you don't answer those questions and you don't solve things for the viewer. It's just you. Due to low risk media (for viewing/time wasting), you have an easier time getting those initial views and you only need to be yourself for 6 seconds instead of 3-5 minutes straight. This means that in the end, you're spending less time and effort on content, convincing people to view the clip easily (compared to YouTube viewing habits) and are hopefully gaining them as a fan. Vine is YOU. YouTube is a MIX of You and your content.
tl;dr version
Snapchat and Vine are similar as they solve many human desires. Your app could do that too.
Vine is great for marketing your product or developing a personal brand due to the length of the videos and ease at which a Vine video is clicked on and viewed.
YES, use Vine to build your personal brand and hype up your product(s). JUST MAKE SURE you make a Vine compilation video every 20-50 videos for YouTube for even more fans.