New restrictions for product placements

XXLRay

XXLRay

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YouTube restricts the usage of logos for product placement videos. ["youtube-revised-paid-product-placement-policy-branded-content" - tubefilter]

Basically (as far as I understand it) the new guidelines forbid you to use logos of your advertisers and anything that looks like a preroll ad. If I am not mistaken this would also effect "This video is sponsored by" slates.
 
I don't use this but other channels as Linustechtips will go mad then... I wonder whats behind all this, i do not know but did youtube got cut from such sponsorships?
 
Well that sucks. Some heavy hitters showing up in the comments section of that article too such as Aaron Yonda, who claims that leaving your video unmonetized if you take a brand deal "will pretty much hide your video and your view count will suffer."
 
I saw this. I was wondering. I thought it was allowed if the advertisers went through Youtube/Google first to purchase advertising time. Or some version of that. I read it very quickly a few days ago. I think they're discouraging Youtubers from making deals directly with the advertisers. I'm not sure of the affect it will have.
 
guys i think you got it all wrong, youtube launched a new kid friendly app and only that app has rules. The app will ship with content from Jim Henson TV, DreamWorks, Mother Goose Club, and National Geographic, as well as a variety of high-profile YouTube stars. Strict rules for advertising could come between brands and kids. It's not clear whether YouTube will use its traditional advertising model or product placement. Google recently amended its advertising policy on YouTube to prohibit video overlays of sponsor logos and product branding unless the sponsor buys advertising.
 
It's written in the general help center article and not limited to the kids app. Citation:

"The policy does not allow partners to burn advertiser-created and supplied pre-rolls into their content or other commercial breaks where YouTube offers a comparable ad format. This policy is intended specifically for content creators who create ads on behalf of sponsors."
 
Man, it seems like such a gray area... But, I have never worked with paid product placing, so I don't think I will be doing that in the future. Anything I have reviewed is stuff I bought or cars that have been offered by people I know. So when I mention a brand, it's going to be my opinion about said brand. Not product placement.
 
XXLRay said:
It's written in the general help center article and not limited to the kids app. Citation:

"The policy does not allow partners to burn advertiser-created and supplied pre-rolls into their content or other commercial breaks where YouTube offers a comparable ad format. This policy is intended specifically for content creators who create ads on behalf of sponsors."
Click to expand...

i dont know where you found it but its no where written in the ad policy:

https://support.google.com/youtube/answer/188570?topic=30084&ctx=topic

these are the rules that you guys are so worry about:

All advertisements in the YouTube Kids app must comply with the advertising policies outlined below as well as YouTube’s general advertising policies. This applies to both Google and partner-sold ads. Additionally, advertisements must comply with applicable laws and regulations (including any relevant self-regulatory or industry guidelines). All ads must be pre-approved by YouTube’s policy team prior to serving in the YouTube Kids app.

Ad Format Requirements

Format: At this time we only accept the in-stream video ad format in YouTube Kids.
Maximum time length: 30 seconds for non-skippable and 60 seconds for skippable.
Destination URLs: Destination URLs and outbound links (including call-to-action overlays and infocards) are disabled from the app. Ads in YouTube Kids will not be clickable.
Site-served: All ads must be hosted on YouTube. Third-party served ads are prohibited.
Click to expand...

https://support.google.com/youtube/answer/6168681?hl=en&ref_topic=30084
 
@Technomania, those are ad requirements for advertisers looking to buy ad spaces for display on YouTube Kids. That is not what's being discussed.

There were changes that were made to what YouTubers can do when it comes to brand deals made outside of AdSense which is what people are complaining about.
 
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