Network Ad Sales Team

You are asking for specific information for which I do not have. I got tagged into this conversation. This is not my area of expertise.
 
It's possible, question is more to they do it.

Users of a Content Owner on YouTube (MCNs/ large brands/ Content ID users) that reach the minimums (I believe it's around 50m-100m views per month) can apply for the custom/ partner sales program, once they complete some certification.

This allows the above to sell/ serve their own advertising in CPV (overview, trueview & standard view) and CPM (display) formats via an external ad server or via YouTube/ Doubleclick ad servers.
The only benefit to an external ad-server is being able to serve one campaign on multiple sites if they are say a large scale network using sites like DailyMotion aswell.

But it's not easy, the minimum budget per campaign is $10,000-$25,000, there is alot of paperwork and you need technology capable of generating the XML files.
Average setup time per campaign for a team of 1 sales agent & 2 account managers would be around 2-3 weeks, pre-planning would be around 1-2 weeks before that, and after the 2-4 week campaign there would be another 1-2 week accounting & statistics period.

Many large networks such as Machinima have transitioned away from the instream advertising model because it is very manual-effort focused, teams need to be atleast 3-4 people and cannot really be scaled.
Besides the fact that branded content/ sponsorships tend to be cheaper, easier to setup and scaled easier.

I'd say of the top 50 networks, you'd be lucky if 25 are even approved for sales and if 10 do it regularly.
And of that, most campaigns would be run on no more than 20-50 channels & would not last longer than a few weeks.

Those I know of, Fullscreen & Maker both have 20+ people on sales but again really most large channels will not even see much/any let alone smaller ones.
 
I don't know a whole lot but I feel like networks are moving towards help provide their creators with brand deals/sponsorships rather than having more pre-roll ads.
 
Unless a network's main clients are very "traditional" and will only go for instream advertising, branded content (integrations) is for the most part a much better option,

They are, with the right technology; easier to scale.
Results-wise the average click-through or awareness boost on integrations compared to trueview tends to be 3-6 times as much
Revenue is flexible, campaigns can be from $1000 - millions with usually a higher CPV that instream ads but not close to as much per view/click/purchase/result.
Also just the fact that it is much easier to setup paperwork/ technology wise, there's less legal documents and you can be more flexible on starter offers (discounts etc)

Much more reasons too :D
but again, quite a few (some being major) companies do not yet understand the power of online video advertising and are barely doing instream let alone integrations.
 
Shane.C said:
It's possible, question is more to they do it.

Users of a Content Owner on YouTube (MCNs/ large brands/ Content ID users) that reach the minimums (I believe it's around 50m-100m views per month) can apply for the custom/ partner sales program, once they complete some certification.

This allows the above to sell/ serve their own advertising in CPV (overview, trueview & standard view) and CPM (display) formats via an external ad server or via YouTube/ Doubleclick ad servers.
The only benefit to an external ad-server is being able to serve one campaign on multiple sites if they are say a large scale network using sites like DailyMotion aswell.

But it's not easy, the minimum budget per campaign is $10,000-$25,000, there is alot of paperwork and you need technology capable of generating the XML files.
Average setup time per campaign for a team of 1 sales agent & 2 account managers would be around 2-3 weeks, pre-planning would be around 1-2 weeks before that, and after the 2-4 week campaign there would be another 1-2 week accounting & statistics period.

Many large networks such as Machinima have transitioned away from the instream advertising model because it is very manual-effort focused, teams need to be atleast 3-4 people and cannot really be scaled.
Besides the fact that branded content/ sponsorships tend to be cheaper, easier to setup and scaled easier.

I'd say of the top 50 networks, you'd be lucky if 25 are even approved for sales and if 10 do it regularly.
And of that, most campaigns would be run on no more than 20-50 channels & would not last longer than a few weeks.

Those I know of, Fullscreen & Maker both have 20+ people on sales but again really most large channels will not even see much/any let alone smaller ones.
Click to expand...
but so far only saw "ads by Google", is there a possibility showing "ads by Fullscreen" ?
 
XiaoK said:
but so far only saw "ads by Google", is there a possibility showing "ads by Fullscreen" ?
Click to expand...
I'm not sure on that, I don't really know all the details personally either.

There's no sure way really to check either as:

Say with Fullscreen if they do have 20 ad sales staff (they could have much more) I'd say 7-8 would be the actual sales agents.
If each of those 8 agents were to sell $75,000 each in campaigns in a month = $300,000 at an average rate of a $20 CPM ($12 after YouTube's cut) that's 30,000,000 monetized views only.

Now Fullscreen gets 6,000,000,000+ views a month so 30 million views is around 0.5%
So even if you were to watch 200 of their videos a month you would only have 1 chance of actually seeing an ad.

Those numbers are speculation but likely not far off for the top networks that are even serving ads.
 
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