It's something that comes naturally to you as you grow organically a niche category. I know I didn't name my subs for a while. And there's nothing wrong with changing what you call your subs.
So far, I just call them my internet friends or just literally friends at this point. All the time. They engage with me and we talk so idk why I wouldn't. If a name turns up eventually then thats cool, if not, also fine with me
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