David Stoll
Not to be taken seriously
Hey everyone,
(Sorry in advance for the long post.)
I ran an AdWords campaign for a week just to experience how it works, without expectations. (Reading about how stuff works can be confusing; I wanted to feel it.) I want to share my experience and what I think are lessons learned. If you have more substantial thoughts than I do, please share!
I ran a 58-second trailer, which ran at the beginning of YouTube videos. I allocated $15 to the project. While I know people typically bid .01 or .02 per view, I bid .10, just to see what happens. (I limited myself to $2/day, based on my $15 budget). It turns out that my average cost per view was about .07, so there was quite a bit of cushion in my overbid.
In some ways, I think the campaign was successful, but not in the ultimate way: more subscribers. I do not believe I got any subscribers through the campaign, as I think my new subscribers during the same period came from people I am getting to know here. Anyway, here are the numbers:
Impressions: 1,645, which seems like a ton but I guess the .10 bid kept me out there
Views: 202, which seems good for an unwanted ad. This watch rate of about 12% was about the same every day
Clicks: 7, which is where things start to fall off
Subscribers: 0, I think
This story tells me that I have a catchy enough Trailer at the beginning to get people to watch, but then the Trailer starts to suck, so it is not converting anyone. I may try this again, if I can come up with a better Trailer. Also, while I probably wouldn't be willing to spend any more per day, if I bid a bit less than my average cost per view (say, .05), even if my impressions go down, my views may go up.
What do you wonderful people think?
See ya,
D
(Sorry in advance for the long post.)
I ran an AdWords campaign for a week just to experience how it works, without expectations. (Reading about how stuff works can be confusing; I wanted to feel it.) I want to share my experience and what I think are lessons learned. If you have more substantial thoughts than I do, please share!
I ran a 58-second trailer, which ran at the beginning of YouTube videos. I allocated $15 to the project. While I know people typically bid .01 or .02 per view, I bid .10, just to see what happens. (I limited myself to $2/day, based on my $15 budget). It turns out that my average cost per view was about .07, so there was quite a bit of cushion in my overbid.
In some ways, I think the campaign was successful, but not in the ultimate way: more subscribers. I do not believe I got any subscribers through the campaign, as I think my new subscribers during the same period came from people I am getting to know here. Anyway, here are the numbers:
Impressions: 1,645, which seems like a ton but I guess the .10 bid kept me out there
Views: 202, which seems good for an unwanted ad. This watch rate of about 12% was about the same every day
Clicks: 7, which is where things start to fall off
Subscribers: 0, I think
This story tells me that I have a catchy enough Trailer at the beginning to get people to watch, but then the Trailer starts to suck, so it is not converting anyone. I may try this again, if I can come up with a better Trailer. Also, while I probably wouldn't be willing to spend any more per day, if I bid a bit less than my average cost per view (say, .05), even if my impressions go down, my views may go up.
What do you wonderful people think?
See ya,
D