Multiple Channels?

KWKBOX

KWKBOX

I Love YTtalk
Why do so many larger YouTubers create multiple channels and start making it more confusing? It seems pointless because they are usually lucky to get a small fraction of their fanbase to sub to their new channel. Is there something I am missing to why they do this? Maybe they signed a contract with their current big channel that has constraints so they make another spinoff channel to do what they want or make more money some how? Any thoughts?
 
I always thought about this too. But a lot of YouTubers with an extremely large fanbase tend to create a new channel for Vlogs and such, just to keep their channel organized. For example, nigahiga puts all his skits and comedy bits on his main channel, but puts all his behind the scenes and vlogs on his second channel. Everything is more organized and he has such a large fanbase that he has millions of subscribers for his second channel as well.
 
I'm still a mini Channel! And I already have 2 channels... One for gaming and one for vlogging
I do it because those two types of videos bring in different audiences
 
Personally im going to split into 3 channels when i move into my own place
It makes branding a lot easier, It sooths my ocd :D
it allows me to see where i need to focus, and what one of them im most passionate about
 
It's better for different audiences who may like one type of thing and not the other. A lot of second channels get neglected though
 
The massive YouTubers still get millions of subs on their separate channels, which inevitably leads to more exposure and of course more $$$
Also like others say they are catering to different tastes/preferences in their audience
 
I agree with the comments above. My main channel at the moment is for comedy sketches. But I am in the process of putting together 2 more channels. A gaming channel which I think will be really fun and an educational channel because I like to learn and share what I learn. I just hope I can juggle them all considering I also work a full time job between 45 and 57 hours per week, lol.
 
I disagree with having multiple channels. As a disclaimer, I have three channels as a result of my evolution over time on YouTube, but the other two are not being used anymore.

Think of it this way - a TV channel specializes in a category of content with multiple programs under it. But they are all mostly related in a way. For example, HGTV is a network about the home and gardening. Mostly it is reality-based now (as most TV is) with a billion variations on House Hunters, etc. But there are also fixer-upper shows, home decor shows, gardening shows, etc. There are also shows about celebrities' homes.

Translated to even a gaming channel on YouTube, you could have a Minecraft Series, an FPS series, a talk show about upcoming games, and a vlog that revolves around you, the gamer's, life. They're all different programs, but they are centralized under your personality (since YouTube channels tend to be of a more personal nature featuring one main presenter) and your genre of video. For this reason, I don't see multiple channels as necessary. There are ways to successfully mix content that becomes consistent with your identity and your brand. That is why I believe YouTube created the One Channel format - so these different types of things could be presented by a creator in one place in an organized fashion.
 
I also think it's to make things organized. Like KSI focused his main channel mostly on FIFA and played other games on other one.
 
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