I was listening to some audiobooks about sales. Self-promotion or marketing is simply trying to find viewers for your videos. It is some form of sales.
The sales guru in the audio program was mentioning people who are hesitant to sell. This was one of the main mind blocks for sales people. They think that sales is a bad thing. We probably learn it at school or from our parents. The motto is "you do good work and wait. People notice and appreciate that". The sad truth is: "No, they won't". How can someone appreciate your good work if they don't know about it.
The sales guru was calling people who don't sell "selfish". They are so selfish that they keep their good products to themselves. They do not let other people enjoy and get value out of it. If you believe that your videos are worth watching and you know that people who watch get some value, there is nothing promoting it on the Social Media.
I believe, everybody who posts on Social Media is promoting something. They promote themselves, their character, their children or happy family, their intellect. Look at your Facebook News Feed and try to find the motivation behind each post. Why does someone post pictures from his fancy trip? Why does someone post jokes or viral videos? Why do they share their feelings?
To sum up, there is nothing immoral about promoting yourself as long as you are not lying or deceiving the people. You will anyway see this in the audience retention, if your title and thumbnail do not correspond to your content. I would strongly recommend you to promote yourself as much as you can. People who are not interested can simply skip your posts. They do that anyways. Additionally, haters gonna hate. And there will be some people who need and like your content. These people are the gain of the day.
