Monetizing long videos

[Raspberry]

Hello everyone! I see quite a few very popular long videos that are very popular. Do you think strategy for monetizing long videos (30 minutes ... 1 hour 30 minutes) is different than for short videos?

I thought one should let ads display on CPM basis for long videos but @Tarmack has kindly explained that content creators have no impact on whether they display ads on CPM or CPC basis...

 

[ShaunM]

The Google display network decide what ads to show currently, publishers have no bearing on it.

If it was my channel/video I would break the video down into ~10 min sections and make a playlists. It allows for additional add exposures and sponsorship opportunities.

 

[GamersName]

Yes, its different for monetizing short videos and long videos. Long video is considered to be at least 30 minutes or above. When you have a video of this length you can put multiple monetization time stamps - this means that several ads will appear during your video not one - generating more revenue for you (considering video is being watched at those times when ads spawn).

 

[Raspberry]

Yes, its different for monetizing short videos and long videos. Long video is considered to be at least 30 minutes or above. When you have a video of this length you can put multiple monetization time stamps - this means that several ads will appear during your video not one - generating more revenue for you (considering video is being watched at those times when ads spawn).

Thanks, could you show a screenshot on how to assign timestamps for ads? Or maybe you could give me a link with more information?

 

[CommMatt]

Thanks, could you show a screenshot on how to assign timestamps for ads? Or maybe you could give me a link with more information?

If Gamers and I are thinking of the same thing (I believe we are, correct me I'm wrong GamersName) you need to fully upload the video, go to video editing (like, creator studio > video manager > edit option), the Monetizing tab, then there should be another option below "in stream ads" (or whatever it's called. Haven't looked in a while.)
Attached a picture. Though, the video is only 12 minutes long. It does have 1k views though, so maybe I'm looking at the wrong thing...

 

[GamersName]

Thanks, could you show a screenshot on how to assign timestamps for ads? Or maybe you could give me a link with more information?

Its in monetization tab that is accessed via edit button of the video like CommMatt said. Mark one of the in stream ads option, then new 3-4 options appears. Put a check on "Mid-roll ads at:" and simply write times when you want those extra adds to appear, let'say video is 1h 30mins long so you write in like 00:30,01:00,01:15 (no spaces or spaces does not matter between times, just put a ",") this way 3 extra adds will appear during your video.

 

[markkaz]

I have seen some television programs and video games where the content creator gives permissions for mid-rolls every 7 minutes. I can't imagine that they are getting as many ads or as much revenue as it appears. I would also imagine that their audience retention might be terrible. Finally, I suspect that a lot of those views are from families watching that content on TV devices/apps which don't show ads.

Do I use midrolls? Yes. But they are planned with the presentation and not just plopped in at some random point.

 

[JeriKane]

Moved this to the Video Monetization and Partnership Forum.

 

[GamersName]

I have seen some television programs and video games where the content creator gives permissions for mid-rolls every 7 minutes. I can't imagine that they are getting as many ads or as much revenue as it appears. I would also imagine that their audience retention might be terrible. Finally, I suspect that a lot of those views are from families watching that content on TV devices/apps which don't show ads.

Do I use midrolls? Yes. But they are planned with the presentation and not just plopped in at some random point.

7 minutes are way to often for another add to appear. I try to keep at least 40 minutes in between.

 

[Raspberry]

Thanks @GamersName @ComMatt ! Your explanations make sense, this answers my question!

Finally, I suspect that a lot of those views are from families watching that content on TV devices/apps which don't show ads.

It says in Google Specifications that InStream ads are shown on my mobile, and I also just checked this. So I guess unless a family uses AdBlock they will see the ads

Do I use midrolls? Yes. But they are planned with the presentation and not just plopped in at some random point.

Good point! Just read a comment from an angry user about a herpes commercial under the kids' video...Would you mind sharing how you manage to plan the ad with presentation?