Maker promo on Disney Channel!

markkaz

markkaz

I Love YTtalk
My son just finished watching Halloweentown High on the Disney Channel. All of a sudden, he hollers "Dad, Maker's on Disney" because I'm on the computer.

I'm recording it to watch later because I'm working on a video. I checked the other listings and there will be repeat viewings. We use DirecTV. Search for:

Maker Monstober

I think that it is a good evolution of the industry. For some, it will make it interesting to join their network. I hope that it is a mutually beneficial relationship.

What are your thoughts?
 
I saw that commercial the other day and I was like "Did they just say Maker?" I had to rewind my DVR to be sure I wasn't hearing things. As someone who joined Maker just last month it was exciting to hear! Hopefully if this Monstober stuff works out well, other TV networks might see the wisdom in bringing YouTubers to television.
 
Bob, you joined Maker?[DOUBLEPOST=1414211089,1414210622][/DOUBLEPOST]I've talked with Maker Studios extensively, pre and post Disney, on the phone, lots of email correspondence, reviewing contracts, etc. Like anything it could benefit some and would be a bad move for some. Disney made it more interesting for me to step up talks for a while but I decided to decline. Long term the industry is headed to online streaming, but TV is always alluring for many. I love the "Disney" brand, we go to their Land all the time, ha ha! I'm working closely with an ex VP of Maker Studios right now. With what's happening right now with brand integration opportunities with our channel, I'm infinitely glad we remained independent.
 
markkaz said:
I'm always conversing with networks but they keep wanting that intravenous drip of my Adsense earnings. That's when I exit the conversation.
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Yes, and sometimes they'll even give you a 100% pass-thru but it still confines me, especially with so much flux in this industry. I always told them if they wouldn't touch my Adsense (but they still take over the account even with 100% pass-thru) but I would give them rights to market to brands and for off-platform opportunities, and they take a good % they earned it, but that wasn't ever possible. They need to have your flippin' Adsense account. Now that's not the case, you can find YouTub specialized brand integration companies that don't want to touch your Adsense, just get a % of the deals they make for your channel. THAT is what I was waiting for, MCN-like representation (even better these aren't exclusive contracts!) without taking over my Adsense! BAM! No need for me to spend another second corresponding with MCNs ever again! (at least as they exist today, I'm sure they'll morph over time, I never slam doors shut).
 
Video Cranker said:
MCNs... I'm sure they'll morph over time, I never slam doors shut).
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I'm the same way. I may be blunt in my conversations and correspondence but it's just business. Time is money so let's get to the point.

At Vidcon, I even had an industry conversation with somebody from Fullscreen. He didn't recognize me at first because my ID badge was obscured. To be honest, I was toying with him. After about a minute, the conversation was revolving around branding and I said, "That's why I don't understand why creators/channels would say, I am Maker. They should be promoting their channel, their brand, not the network that they are associated with. That's why you'll always here me saying I am RaceGrooves because I was RaceGrooves before YouTube and I am RaceGrooves outside of YouTube."

Needless to say, he got a little nervous but I continued the conversation without hostility. I can be the bigger man and talk business.

Now on the other hand, Brian Foster, formerly of Fullscreen, now with ION can kiss my a**. What a piece of s**t that guy is.
 
Anything that keeps YouTube strong and evolving for the better is super encouraging for a rookie like me hoping to do something in the space one day.
 
I recorded it and watched it this morning. Here are my observations.

1. The five hosts appeared to be Disney stars. I didn't recognize them to be YouTube. The font and colors used to show their names at the beginning was terrible. I couldn't make out some of their names.

2. No credit were shown so I couldn't get the names of the hosts. Since there wasn't any credits, it is more of a promo piece rather than a TV show.

3. They showed a generic search box on screen, not one from Maker.TV nor YouTube.com. YouTube was never mentioned nor was Maker.TV. Only Disney and Maker (Studios)

3. They re-purposed videos that have already been online. That's no big deal to me as it is good for creators as well.

5. They had skits which appeared to me to be new with Disney talent, not from Maker or YouTube. I don't know for sure because like I said, I couldn't read their names. My son said that he recognized some of them from the Disney Channel.

It makes sense that they would use Disney talent for a promo hosted on the Disney Channel. If you're going to do something new, it needs to be adapted to the established norms in order for it to be more acceptable. I liken it to how we should be interacting on YouTube, Twitter and Instagram. Provide content that is suited for those venues. One size does not fit all. Tailor your message/content for that specific venue.

Now, what does this mean for how Disney is represented on Maker-related products. If there are collaborations, will they be YouTube-style or Disney-style? I am already seeing how Disney-related properties are being utilized on channels that are networked with Maker. Some YouTube creators networked with Maker are receiving Disney products for reviews. Some creators are getting sponsored deals to promote Disney products. There is at least one major campaign where multiple channels are being coordinated to promote a product and the soon, there will be a competition between these channels and the location will be Disneyland.

Whether it is worth it for them to give up a portion of their Adsense to participate in these campaigns will be up to the channel owners to decide.
 
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