Lip Sync Idea.

Hate or love it, these types of videos get views.

yes they do. I had thought of doing something in very poor taste since I cannot sing a note lol but in the end it causes a reaction. The people who will think its funny are likely the people who would enjoy the same things I like anyhow. Those who hate me because of it probably would not jive with my content anyhow lol. In the end having done something similar once about a year ago it was pretty successful.
A lot of partners are also protected by networks that deal with YouTube. I guess also networks have permission to use a bunch of different stuff that us normal users can't use. But yea the 2nd channel is a great idea!