JustSomeGermanDude
Experted expert in expertness.
June of 2012? There where like 30,000 YouTube partners back then, now there are millions. This is partly due to changing the definition of what a YouTube partner is, but the bottom line is: There are way more monetized videos now, which means there is more ad space which means ad space gets cheaper. The demand for ad space is still rising as well, but not as fast as the amount of videos to place ads on over the last months.
But I do think that average numbers are somewhat misleading here. High paying ads still pay as high, but now there are also low paying ads which brings the average down. So if you keep on getting premium ads it doesn't really influence you that much.
But I do think that average numbers are somewhat misleading here. High paying ads still pay as high, but now there are also low paying ads which brings the average down. So if you keep on getting premium ads it doesn't really influence you that much.

