I believe that banners are important. The simpler the better. Remember that people see your banner now on mobile devices so keep text large and clear enough to read.
obviously the most important is the content, however a banner shows that you have spent time on your channel page and it looks more professional, even if you made one that is simple.
I think it's semi important. It kinda shows of how much effort your willing to put into your channel. and its a good possibility that those that don't have one and have a ton of subs probably had the subs before the banner was there. The youtube layout isn't THAT old.
It just kinda throws together your whole channel nicely.
I think banners are important, just because I like seeing peoples customisation, and it gives a really quick, at-a-glance, view of what the channel is about
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