Franklin
Yugituber
But more so, this idea of it being "immoral" - I'm not sure philosophically how that would even work? Is the concept of investment immoral then? Which system of morality are you applying here? Christianity preaches generosity, the Greeks were pretty fond of logic and creating beautiful things... It feels weird being asked to make a spirtual, moral judgement about people we've never met via a "Yes/No" poll on the internet...
Christianity doesn't preach extreme generosity or the less fortunate giving to the more fortunate. There are not any bible stories about God asking the poor to give to the rich. It's always the other way around. However, top earning YouTubers are asking for donations to improve their product or to make a new product (Smosh mobile game). The poor donating to the rich doesn't appear to be moral. It's oblivious manipulation.
All Kickstarter does is take the power to green-light a project and give it to the actual fans of the content. So, instead of a YouTuber seeking out producers and sponsors for their more ambitious content (who may want editorial control over the content) they are able to go directly to the people who actually enjoy their stuff and say, "Hey - do you want me to make this?"
Moreover, comparing any media business model to a franchise-based fast-food chain is, quite frankly, ridiculous.
It's not ridiculous when you think about it. I was not comparing the two business models. I was talking about the very basic business model that every business has. Let's look at again for you to understand.
Here is the scenario again. You go to McDonald's and order a number one (Big Mac combo). The cashier tells you the price and you pay it. Then the cashier asks you to come back and pay for the stove. What?
Here is the media scenario. A top YouTuber produces content and earns 100K a year from it. He or she would not be able to earn 100K without the fans. Now this person is asking for your money to buy a new camera. Keep in mind you already helped this person earn 100K a year by watching their content. Now this person wants your cash on top of his or her YouTube earnings. What?
The point is that it is not the consumer's responsibility to pay for the means of production. That reminds true for every business and that was the point of my message. The basic consumer-business relationship is very simple. The business gathers its means of production and creates the product. Next the consumer buys the product if he or she wants it and if they like it then they will continue to buy it.
Now let's look at a Smosh's campaign. You watch their YouTube videos and they earn money from the ad revenue. They say that they want to make a "free" mobile game and they need you to donate 250K. How is it free when you're paying for it to be made? It's not free when you're paying for it.
The consumer should never pay for both the means of production and the product. That's not how it works and people are being to exploit the relationship.