Increase Youtube views using Facebook Advertising

[matthewd]

I've tried both - Facebook and YouTube advertising.

Long story short neither one of them translated into subscribers. You'll got more views for your money spending on YouTube but IMO neither one of them work for adding subs which is what you really want.

I think successful advertising comes down to two things - one the product/offer. Two - good targeting.

I'm pretty sure my targeting was good. I have a kids channel and I targeted Seaseme Street, EvanTubde HD, and Bratayley. Three of the biggest kids channels on YouTube. Did a small test. Got about 5K views at around .03 cents per view but zero subs.

Could be that my product isn't good enough (quite possible) or that my targeting wasn't aligned enough with my channel. It could also be that as a new channel I just don't have that many subs and maybe people are more likely to subscribe to a channel that has thousands of subs - social validation.

Either way, I plan on trying it again when I've got more subs just to see what happens.

I'm pretty experienced with Facebook ads. For my business (unrelated to my YouTube channel) we spend around 30K a month on Facebook advertising. We find that translates into about 60K a month in revenue from Facebook. We can't turn it up any higher because we end up just serving the same people multiple ads so our acquisition costs go up. The nice thing is that Facebook averages around $20 per CPM (1,000 views). We've built our business Facebook page to 40K fans. When you post something to your Facebook page around 5% of your fans will see that post without you paying to boost it. So with 40K fans around 2,000 people see every post we make without us having to spend anything. So basically each time we post something to Facebook we're getting $40 of free advertising.

Maybe TMI in this response but that my two cents on Facebook advertising. Very effective for a business. Not worth it all for a YouTube channel.[DOUBLEPOST=1410772979,1410769632][/DOUBLEPOST]To clarify that last statement. Not worth it all to PAY for it for. Could be well worth it to build a fan page, grow it organically, and then try and transition those Facebook Fans to YouTube subs.

 

[WolfWraith]

I'd suggest staying away from those forms of advertising. You have 0 control over what or who your post is promoted too. I've found that if I target the general world there's lots of people that like the page, view the post etc... for the sole reason that many companies like Facebook or Google have people they probably pay to view your stuff to make it look like you're getting your monies worth. I once used YouTube advertising and got 6k+ views on a video which was good, the retention was high as hell but the subs were dead and there was 0 interactions, this is a list in order of highest views to lowest of countries that viewed my vid the most:

Notice how most of the countries are countries that don't have english as their first language? You get better results if you target the right demographic, in my case purely countries with english as their first language, but the downside is you don't get value for your money. Similar thing happened to me with my Facebook post that I advertised once to the general globe, nearly everyone who was directed from that post to the page and liked it; had already liked about 1000-4000 other pages. How can someone who's liked more than 1000+ have time to view your stuff?
If you want results it's going to cost more, much more because of the lack of value for money. It's much more beneficial to companies that sell a product or service than it is for a gaming channel, vlog channel, film, music and things that don't really sell stuff.